New York (Top40 Charts/ DBA Public Relations) - Legendary artist and producer Dr. Dre, Interscope Geffen A&M Chairman Jimmy Iovine and Monster, the leader in audio/video accessories, are proud to announce the official introduction of Heartbeats by Lady Gaga, the latest addition to the hugely popular Beats by
Dr. Dre headphone family from Monster.
'Heartbeats by Lady Gaga' are engineered to deliver all the music the artist intended you to hear, with incredible sonic clarity, pounding bass, and all the power demanded by today's music. The self-inspired design, including every detail developed with Lady Gaga, is both a unique reflection of Lady Gaga's style and fashion sense as well as her commitment to the sound quality of her music and the way it's heard.
Lady Gaga explains her motivation behind 'Heartbeats by Lady Gaga': "In the deepest hour of the night, I confess to myself three things; I would die if I was forbidden to write, forbidden to love, or forbidden to fashion. Heartbeats embody the trinity of my human-being, with one additional vow: that SOUND matters. Wear Heartbeats, love each other, and celebrate the art and lifestyle of music.'
The goal of the Beats by Dr. Dre headphone family from Monster has always been to improve the listening experience and hear music the way the artists create it to be heard. Jimmy Iovine, Chairman of Interscope Geffen A&M Records, worked closely with Dr. Dre and Head Monster Noel Lee to tune and refine the Beats by Dr. Dre headphone sound, to ensure that Lady Gaga's vision of great sound and style was reflected in the final product.
Noted Mr. Iovine: 'The combination of Lady Gaga's sense of fashion and music with the innovative sound and look of Beats made it the right fit."
To create 'Heartbeats by Lady Gaga,' the Beats by Dr. Dre team worked to ensure the very best audio reproduction capabilities while refining and adapting the style of the headphones to reflect the sensibilities and vision of Lady Gaga. From Beats by Dr. Dre, comes the astounding music reproduction of Heartbeats, made possible by the fanatic audiophiles at Monster, utilizing the latest in headphone and manufacturing technologies.
Noel Lee, Head Monster, noted: 'Heartbeats not only had to look great, they had to sound great. Using Monster's latest headphone technologies, that vision comes true. There is no headphone that sounds quite like it, regardless of price. Hope you love listening to it as much as we did creating it. Enjoy.'
Added Kevin Lee, Monster's Vice President of Marketing and Product Development: 'Monster has always been authentic in what we do, and Beats by Dr. Dre is no exception. Beats delivers on the promise of a better music experience and we are honored to have Lady Gaga to launch Heartbeats and continue that commitment to sound in a way that is stylistically Lady Gaga and sonically Dr. Dre.'
'Heartbeats by Lady Gaga' are designed to give users a high-performance headphone option that literally doubles as a high-tech fashion accessory or attractive piece of jewelry. They feature a multi-faceted, glossy surface and high-tech build materials, with a jewel-inspired earpiece cosmetic. The headphones are available in three separate versions, including a metal body with rose red jewel-shaped earpiece, metal body with all chrome jewel-shaped earpiece and black-on-black body and jewel-shaped earpiece design. The headphones are outfitted with a specially design stylish and tangle-free cable.
The new 'Heartbeats by Lady Gaga' come in a beautifully designed red carrying case and an assortment of eartips to ensure maximum comfort and fit for every wearer. They also feature Monster's exclusive flat cable design that not only integrates into the look and feel of Heartbeats, but makes them tangle-resistant. They will be available in October in a wide range of colors and different feature options � prices will range from $99.95 - $149.95.
To provide users with the ultimate in convenience and performance when used with today's portable music devices, all Beats by Dr. Dre headphones are being made available with 'ControlTalk,' an advanced on-cable feature that provides users with full control of their listening experience when using their 3GS iPhone, iPod shuffle and other new iPods and portable music devices. The special Monster ControlTalk headphone cable features an integrated high grade microphone and answer button and allows users to access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket. In addition to its availability with all Beats by Dr. Dre headphones from Monster, the ControlTalk feature is also being made available as an option with all Monster brand headphones.
The ControlTalk remote and mic are supported by iPod nano (4th generation), iPod classic (120GB), iPod touch (2nd generation), and iPhone 3GS and newer, but not all, Blackberry models. The remote is supported by iPod shuffle (3rd generation). Audio is supported by all iPod models. Requires software version 1.0.3 for iPod nano (4th generation), 2.0.1 for iPod classic (120GB), and 2.2 or later for iPod touch (2nd generation) - Support for Blackberry varies by model.
