LOS ANGELES (Top40 Charts/ SGC) -
Texas native and internet sensation Coffey Anderson, known throughout various music-loving circles for his unique approach to both singing style and direct-to-fan interaction, will launch his 'Direct-to-Fan Live Sessions' series on Thursday, October 22, 2009 from 4pm - 7pm PDT. The series, hosted by the leading internet broadcasting platform Ustream, and powered by Audiolife, will give fans the opportunity to purchase real-time exclusive content available only during the live sessions.
As DIY technologies become readily available, and artists worldwide begin to produce and distribute their own content, the new music business is rife with opportunities for musicians to creatively pursue new revenue streams:
'There are probably a million artists just like me, and many that are more talented than me,' remarked Anderson. 'The difference is that I'm not waiting around for someone to do the dirty work. For me, the best part of being an artist is figuring out how to creatively communicate your thoughts to people who can relate to what you are saying. Once you are taken out of the creative process, packaged and sold to the masses with which you have no relationship, then the 'true artist' cannot be seen. By using all of these amazing new technology platforms, assuming you have something fans can relate to, you can cost-effectively and easily create, produce, distribute�..over and over while it's fresh.'
During the live sessions, Anderson will perform original songs and create specially designed merchandise that will be released 'real-time' and available for a 24 hour period immediately following the session. At the end of the week-long series, the content produced during the Live Sessions will be available in a bundle at a one-time only promotional price.
'In my opinion, platforms like Ustream and Audiolife are paving the way for the new music business artist,' added Anderson. 'The question now is: will artists make the shift and tap into their true creativity in order to exploit all of these free services. Everywhere we look there are opportunities. For artists such as myself, this is an exciting time�.and I understand that in order to have a music career, now more than ever you must be willing to put in the work, continue to create quality content, and communicate with fans in new, innovative ways.'
October dates for the 'Direct-to-Fan' Live Sessions are Thursday, October 22, 2009 and Thursday, October 29, 2009. All sessions will take place from 4pm - 7pm PDT. For more information visit: Ustream.com/coffeyanderson.
