BEYONCE HEATS UP UNION SQUARE IN HONOR OF HER FIRST-EVER FRAGRANCE 'BEYONCE HEAT'

NEW YORK (Top40 Charts/ Coty Beauty Press) - WHO: Hailed as the Renaissance woman of the decade, Beyonce' has already conquered music, film and fashion and now brings her one-of-a-kind style, spirit and confidence to her first-ever fragrance. A captivating scent that exudes passion and unleashes a spirited fire within, Beyonce' Heat embodies the trendsetting vision and effortless chic of pop culture's most emulated icon.

WHAT: On February 2nd, New Yorkers will catch the fever as Beyonce' turns up the heat in Union Square. To celebrate the launch of her debut fragrance, Beyonce' Heat, the visionary artist is illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a steamy, sexy aura that embodies Beyonce''s unique appeal.

MORE: The unprecedented, spectacular display will vividly capture the spirit of Beyonce' Heat, creating a dramatic play of light that promises to turn heads and pique curiosity. The radiant spotlights transforming Union Square will serve as a luminous backdrop to the Beyonce' Heat launch party, where luminaries from the worlds of music, film, and media will gather to toast Beyonce's latest venture.

Feminine and irresistible, the floral, fruity, woody scent features rare, sensual flowers. Beyonce' Heat opens with a radiant floral bouquet of magnolia, neroli and red vanilla orchid balanced with a kiss of luscious blush peach. At its heart, almond macaroon, sweet honeysuckle nectar and cre`me de musk combine to create an exquisitely sensual experience. Finally, warm and sexy notes of giant sequoia milkwood, tonka bean and amber linger to seduce the senses.

WHEN & WHERE: Tuesday, February 2nd Union Square Park, New York City Illumination at 6:00PM until Midnight