Girlie Action Announces Partnership With International Playground

New York, NY (Top40-Charts) Girlie Action is thrilled to announce a partnership with fashion provocateurs International Playground, boutique dedicated to showcasing hot emerging designers. After opening their first store in Soho (NYC) earlier this year, owners Virginia Craddock and John Pizzolato launched their second location in Echo Park (Los Angeles) last week in the former Mohawk General Store (1102 Mohawk Street @ Sunset Blvd).�Designed by Paulo M Flores, the new space was inspired by Craddock and �Pizzolato's recent travels producing pop-up shops in�Paris, Copenhagen and London, while simultaneously stocking their New York store.�

International Playground represents and retails designers, both international and domestic, with a focus on New York and Scandinavian-based brands.�International Playground has an open door policy for all emerging, concentrated designers to share their work and are committed to providing a platform for new talent. Their current roster includes H Fredriksson, Vibe Johansson, Wackerhaus, Yarimaki, Daniel Palillo, Ernest Alexander, Mary Meyer, Leila Shams, Study NY (Tara St James), Spratters and Jayne, and more, and will be adding new LA-based designers shortly.�The new store will also feature books, accessories and jewelry from Vera Meat, Martine Ali, Street Boners, OH WOW, Claw Money, Carlos Campos, Fjallraven, and more. �

NYC-based Girlie Action will be curating the music for both locations, producing monthly soundtracks for shopping, along with live music and other events. This month's play list reflects on IP's native city, New York, and features music reminiscent of the city either in theme or spirit. Featured artists on the soundtrack include Sia, Deluka, Apache Beat, YACHT and The Juan MacLean, along with dozens of new and vintage tracks ranging from Andrew WK to ESG, Midnight Magic and the Neurotic Drum Band.