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Pop / Rock 01 October, 2010

KT Tunstall, Zac Brown Band, James Blunt, Neon Trees, Crystal Bowersox To Headline 'Live In The Vineyard' Music Event, Presented By Aloft Hotels

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White Plains, NY (Top40 Charts/ Meg Connolly Communications) - KT Tunstall, Zac Brown Band, James Blunt, Neon Trees, Joshua Radin and Crystal Bowersox will top the A-list roster headlining at the next edition of 'Live in the Vineyard', the exclusive Napa Valley live music showcase presented by Aloft Hotels that is open to contest winners only. Special industry 'insider' VIP's will also have access to additional private events featuring Marc Broussard, Hope, Matt Hires and Natasha Bedingfield at winery events at Mondavi, the Napa Valley Wine Train, Merryvale, and Paraduxx Wineries.

Aloft Hotels is the style-at-a-steal brand from Starwood Hotels & Resorts Worldwide, Inc., (NYSE:HOT) that's rocked the hotel industry since launching in 2008.

The Aloft brand recently became the first hotel brand to 'break' a new recording artist with its Project: Aloft Star contest. The winner of Project: Aloft Star, Adrian Bourgeois, will also debut at 'Live in the Vineyard' this year. And, Bourgeois will have the opportunity to rock Aloft hotels throughout the United States as part of an Aloft-sponsored tour.

'Our guests are constantly checking out what's new, what's next, and what's different, and the 'Live in the Vineyard' events are a great way to plug them into a music experience that feels like no other,' said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. 'It's also been exciting for us to see how much guests are seeking out live music experiences and the social scene at our w xyz bars.'

The upcoming edition of 'Live in the Vineyard' takes place November 13 to 15, 2010. Now in its third year, 'Live in the Vineyard' (www.liveinthevineyard.com) is the brainchild of music-industry veterans Bobbii Hach-Jacobs and Claire Parr. These private, 'once-in-a-lifetime' acoustic pop/rock music concerts unfold amidst the lush scenery of boutique wineries in California's Napa Valley every April and November. Superstar and emerging pop/rock artists are paired with intimate wine tastings and chef demonstrations to bring winners closer to these incredible artist experiences. 'Live in the Vineyard' has earned a passionate following by combining traditional music events with special food and wine interactions for a new lifestyle-driven experience.

Tickets for the 'Live in the Vineyard' events are only available through special radio station promotions (featured on www.liveinthevineyard.com) and exclusive Aloft Hotels promotions, including a Facebook giveaway at www.facebook.com\alofthotels. Here's how to win tickets: two lucky Aloft Facebook page fans will win a pair of VIP tickets to the weekend's shows and activities. Just stay tuned on Facebook; the first fan to answer posted questions will win the tickets!

Along with the April and November festivals, Aloft hotels also serve as venues for 'Live in the Vineyard' artists who rock it up close and personal with hotel guests and local tastemakers through a series of live acoustic sets at Aloft properties across the country throughout the year. Artists such as Brooke White, Ryan Star, Emerson Hart of Tonic and Green River Ordinance performed 'Live at Aloft' events earlier this year. Go to www.liveatalofthotels.com for frequent updates on confirmed shows at Aloft hotels.






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