New York, NY (Top40 Charts/ MTV Networks International) - MTV is looking to make the biggest digital impact of the year with a number of cutting-edge online, mobile, social media and interactive elements that allow music fans to connect with each other and with the show across multiple platforms for the 2010 MTV EMAs. Among the digital highlights of this year's show is the announcement that social networking poster-boy and music phenomenon
Justin Bieber is the official 2010 MTV EMAs digital host. With 5.6 million followers on Twitter, Bieber is currently one of the most followed and influential celebrities taking advantage of the breakthrough social networking site.
Harnessing that power, Justin Bieber will be tweeting and interacting live with fans watching the 2010 MTV EMAs online through a number of new, exclusive features added to the web simulcast of the show. For the very first time, MTV and AttracTV have partnered to develop interactive overlays which can be switched on over the EMA live-stream exclusively at "https://www.mtvema.com". Now EMA fans can hear Justin's live take on the show, take polls, read the official live-blog and log in to their own Twitter and Facebook accounts to join the conversation while watching the show. The web viewing experience will also deliver exclusive backstage interviews as well as a host of 'on the night' surprises. Plus the new and improved Twitter Tracker will give fans a real-time view of the most talked about celebrities and hot topics as well as allowing them to tweet right from the app.
"I'm so excited to have all my fans come watch the show with me online," said Justin Bieber, "it will be like one giant, global viewing party at my house!"
Hosted by Eva Longoria, the 2010 MTV EMAs will broadcast live from Madrid on MTV platforms across the globe from Sunday, November 7th, 2010, 21:00 CET. In the U.S., the two-hour show will premiere on MTV2 at 9:00PM ET/PT Sunday, November 7th, and a one-hour special highlighting the 2010 EMAs performances will air on MTV at 9:00PM ET/PT Friday, November 12th. For more information about the 2010 MTV EMAS on MTV2, please go to ema.mtv2.com. The 2010 MTV EMAs are sponsored by the new Suzuki Swift, Calvin Klein Jeans and Dell. In the U.S., this year's show is also sponsored by AT&T and Taco Bell.
www.mtvema.com is the destination for fans to delve into the 2010 digital offerings and, most importantly, to cast their votes and make sure their favourite artists take home the trophies. This year, www.mtvema.com is available across 26 regions and in 16 languages.
"MTV fans across the world are simultaneously using multiple screens and devices to enhance their own media experience. Our digital strategy for MTV EMA 2010 is a reflection of that," explained Gary Ellis, Vice President, Digital Media, MTV Networks International. "We want to ensure that however you choose to interact with the show or the artists or the performances, you are getting the best and most customised experience possible."
As previously announced, 2010 MTV EMAs is also offering a bigger, louder mobile presence than ever before, including an MTV EMAs iPhone/iPad app and a Flashlite app for Nokia/Sony-Ericsson handsets. In addition, the show has entered a partnership with social networking site Habbo Hotel for the second year in a row. Habbo users are able to visit EMA-branded public and private rooms where they can vote and participate in EMA activities including competitions to win in-game and real prizes.
The 2010 MTV EMAs will stream live on www.mtvema.com and Facebook from 9pm CET on Sunday 7 November 2010.
Please note: live streaming will NOT be available inside the United Kingdom. To vote for your favorite EMA artists, please go to www.mtvema.com.
For all MTV EMA news and announcements, check out EMAs on Facebook and follow us via our EMA Twitter.
