 Hong Kong (Top40 Charts/ QVIVO) - QVIVO, the recently announced entertainment software company formed by ex-Disney and Electronic Arts executives, today announced its partnership with 7digital, a leading digital media company to offer over 10 million DRM-free music tracks for sale via its social media center.'We're focused on growing QVIVO into a premier social entertainment platform,' said Jon Niermann, co-Founder of QVIVO. 'To offer such a vast catalogue of music from all major labels and thousands of independent labels ready for launch shows our commitment to that goal.' Ready for the December holiday season, the free QVIVO social media center software will include the QStore, an easy to use digital media store allowing users to purchase and download movies, TV shows and music directly to their QVIVO library to be played locally or streamed to other QVIVO enabled devices. 'The QStore is just as easy and social as the rest of QVIVO, allowing you to purchase from within the app or directly on Facebook,' said Liam McCallum, co-Founder and Executive Producer. 'Once you've discovered a friend's recommendation on Facebook you'll be able to easily purchase it right there and then with your QVIVO App at home downloading your purchases ready to enjoy when you return. 7digital's relationships and technologies have been essential in building a product that compliments the customers exiting media library with millions of additional choices.' Ben Drury, CEO of 7digital, comments 'We are extremely excited by the launch of the new QVIVO social media center, which is another example of how a forward looking company is using the 7digital API to create exciting and innovative digital media services. As we see the growth in consumers accessing their digital entertainment across an ever increasing range of devices and platforms, pioneering companies like QVIVO will not only help drive the market forward, but they will challenge established brands and technologies who are intent on controlling all aspects of the emerging digital entertainment ecosystem.'
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