MXP4 Adds Music Gaming Solution 'Karaoke Battle' To Diesel:U:Music Competition

LOS ANGELES (Top40 Charts/ MXP4 Official Website) - MXP4, provider of interactive music and social-music gaming solutions, today announced that the company's interactive music application "Karaoke Battle" has been selected for the final challenge in Diesel:U:Music's (D:U:M) online battle of the bands and fans competition "Stupid for Music World Cup." Sonicbids, the leading matchmaking site for bands and music promoters, powers the competition for D:U:M and selected MXP4 for its ability to engage fans and promote viral distribution of music.

In celebration of D:U:M's 10 year anniversary, music fans have been "getting stupid for music" by competing in a range of heats and knockout rounds to show support for their favorite band. So far in the competition fans have competed to win a variety of prizes from Diesel schwag and ghetto blasters to digital cameras. In the final round, MXP4's Karaoke Battle will challenge fans of the last two competing bands to prove their fandom by recording their own vocals for each band's track. Points will be awarded for each karaoke rendition submitted, as well as for responses such as comments and "likes" that the tracks receive, thus driving viral distribution. The winning fan will receive a brand new top of the range home media sound system, lighting, a smoke machine and the coveted Stupid for Music World Cup title.

"The future of music is about collaboration, co-creation and dialogue between bands and fans, MXP4 gets this," said Sonicbids Founder and CEO Panos Panay. "We can't wait for all the fun to ensue in the Stupid for Music World Cup competition and look forward to working with the company in the future to keep engaging fans and spreading the music."

"MXP4 is elated that Sonicbids and Diesel have recognized the potential of our social music gaming technology," added Albin Serviant, CEO of MXP4. "Karaoke Battle is a great way for fans to connect with artists they love while competing with other fans to virally drive the finale of the Stupid for Music World Cup."