AUSTIN, TX. (Top40 Charts/ FADER Media) FADER Media is returning to Austin, TX to celebrate its ten-year anniversary of curating a four-day event that continues to provide a unique environment for music fans of all genres to come together and discover today's most innovative emerging artists. The FADER FORT by FIAT will run from March 16th - March 19th and will once again prove why it is the ultimate go-to location in Austin for fans to discover new music.
'The FIAT brand is excited to be part of The FADER FORT this year,' says Laura Soave, Head of FIAT Brand North America. 'FIAT is an expressive brand that promotes and cultivates creativity and discovery. For this reason, it is a perfect opportunity for us to collaborate with FADER as we both share a creative mindset and the goal to celebrate self expression through a wide array of platforms.'
Over the past decade, The Fort has established itself as a primary stomping ground for many then-unknowns such as M.I.A., Florence and the Machine, Feist, Cold War Kids, Kid Cudi, The Black Keys and Best Coast. While the focus has always been emerging artists, The Fort has also showcased a laundry list of blue-blood artists that have performed including Kanye West,Lou Reed, My Morning Jacket, Amy Winehouse, Moby, Nas, Damian Marley and N.E.R.D. among others.
'The Fort is dedicated to creating a venue for fans to discover new and emerging artists,' says Andy Cohn, Executive Vice President and Group Publisher of FADER Media, Inc. 'With each year, we expand our reach and want to expose an even wider range of talent from all sorts of degrees - art, music, fashion and more. This year for our tenth anniversary, we are taking The Fort to another level in this new partnership with FIAT, a like-minded brand with passionate self expression and a strong eagerness for the new at its very core.'
In addition to celebrating ten years, 2011 marks some exciting changes for the four-day event. The FADER FORT by FIAT will continue to provide wider exposure for new musicians, while at the same time incorporating a new level of art, culture and expression into the venue itself. The FADER FORT by FIAT will also be welcoming MySpace into the fold by working alongside the social entertainment destination platform to stream the entire four days of performances live at www.myspace.com/music. Fans can return following the festival's end to view all acts' sets, which will live on the site's archives.
