New York, NY (Top40 Charts/ Noise Inc.) A group of top minds from the music and technology worlds have joined forces to form the cutting edge app development and digital strategy company, Noise.Inc. The company, which combines high end innovative app development with bespoke digital marketing strategy, and is best of breed at both, launches with a string of A list stars and global music corporation clients, including Vodafone, Universal and Sony Music, Decca, Defected Records and Richer Sounds.
Launch projects include the forthcoming iPad unveiling of Time Wheel - a smartphone app providing access to the last 50 years of the charts - for Universal, as well as an exciting new project for a major global artist, soon to be unveiled. These follow a pre-launch project that saw iPad and iPhone apps built for the Official Charts Company. The apps incorporated full social integration and a widely acclaimed app user interface.
In addition, the company will support Vodafone with label liaisons, for promotions and retailing opportunities connected to mobile and web activity for their full track download service.
The brainchild of four execs, Jane Turner, James Coughlan, Kim De Ruiter and Mark White, the company combines over 50 years of experience in marketing, brand development and technology, not to mention a string of high profile recent successes.
Jane Turner's experience in IP, TV, film, music, publishing and merchandising was gained at WPP, Havas, Mintel and, most recently as global MD of Chorion Ltd. Working closely with Universal Music, James Coughlan was part of the team that initiated Pixie Lott's association with Vodafone, a mobile first. Kim De Ruiter is an award-winning digital music and mobile marketer who was shortlisted in the top 50 leading women in the mobile industry by MEM (Mobile Entertainment Market). As Principal Architect at Expedia, Mark White helped develop the company's website and build its first Facebook app.
Commented Kim De Ruiter, EVP of Noise.Inc "We are very excited to bring together innovative talent to launch a company that uniquely provides insightful technology and marketing services under one roof. We make it our business to understand the needs of artists, corporations and consumers, producing 'big ideas' that can be expressed across all media, all markets, in both the digital and physical world."
