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Dolby Media Generator Delivers No-compromise Mobile Entertainment For Melon Music Downloads

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Dolby Media Generator Delivers No-compromise Mobile Entertainment For Melon Music Downloads
Barcelona, Spain (Top40 Charts/ Dolby Laboratories / SK Telecom) Dolby Laboratories, Inc. (NYSE:DLB) and PT MelOn, a joint venture between SK Telecom of Korea and PT Telkom of Indonesia, today announced that the online music service, MelOn Indonesia, will utilize Dolby Media Generator to encode mobile and PC music downloads into the highly efficient Dolby Pulse format.

"Dolby Pulse is fast becoming the ideal audio format for music and bandwidth-optimized content because it offers high playback quality, efficient delivery, and low storage requirements," said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. "We look forward to working with PT MelOn to deliver a rich mobile entertainment experience to its subscribers in Indonesia."

MelOn Indonesia, a digital music service offering consumers subscription-based music downloads for mobile devices and PCs, joins Omnifone and Rhapsody in utilizing Dolby Media Generator to encode its digital music libraries. Dolby Media Generator is a set of tools enabling content owners, aggregators, distributors, and operators to format content for mobile and online delivery and playback. MelOn Indonesia will encode its music library into Dolby Pulse, a format that combines the efficiency of High-Efficiency Advanced Audio Coding (HE AAC) with Dolby's proven quality and audio expertise.

"As the MelOn music service continues to grow in both subscription numbers and music downloads, PT Telkom is always looking for new ways to differentiate the MelOn service and provide added value to this exciting joint venture with SK Telecom," said Rinaldi Firmansyah, Chief Executive Officer, PT Telkom. "We are excited to be able to offer consumers throughout Indonesia outstanding quality music encoded with technology from Dolby, one of the most trusted brands in entertainment."

"When it comes to music, MelOn subscribers do not want to compromise audio quality for convenience. By adopting Dolby Media Generator to encode music downloads in the Dolby Pulse format, we can offer outstanding audio quality at low bit rates," said J.H. Kah, Senior Vice President of SK Telecom and Board member of PT MelOn. "This will allow consumers to download high-quality music files in a much smaller size, also making the downloading experience much more enjoyable. Utilizing Dolby technology will make it easier for users to store more media on their devices, including PCs and mobile phones."

Dolby Media Generator is a software solution for the generation and delivery of digital content to multiple devices and platforms across both fixed and mobile networks. It is able to encode audio content in the highly efficient Dolby Pulse format with excellent audio quality at a low bit rate of 48 kbps and can deliver quality audio at bit rates as low as 24 kbps in a single audio format for online and mobile use.

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