New York, NY (Top40 Charts/ Chrysler Group) Chrysler Group and Beats By
Dr. Dre announced today a bold new partnership that, for the first time, brings the studio quality sound experience of Beats By
Dr. Dre technology and places it into an automobile: the all-new 2012 Chrysler 300S. This unique partnership is bringing the music studio to consumers in cars not just by adding speakers, but working the music makers themselves to reproduce sound the way that it's made in the studio. The announcement was made during Chrysler's press conference at the 2011 New York Auto Show.
Instead of the traditional approach to automotive sound entrusting lab coat-adorned engineers as the arbiters of musical taste, Beats By Dr. Dre founders Dr. Dre and Jimmy Iovine worked side-by-side with the engineering team at Chrysler to design and tune the 10-speaker audio system. The resulting audio experience offers a polished and refined professional-grade studio sound that only long-time music experts like Dr. Dre, a legendary producer and artist and Iovine, an acclaimed producer and chairman of Interscope Geffen-A&M Records could achieve.
"Our partnership with the Chrysler Group will set the bar for the way music should be heard in cars," said Jimmy Iovine, Chairman of Interscope Geffen-A&M Records and co-founder of Beats By Dr. Dre. "Beats By Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles beginning with the Chrysler 300S will let drivers hear music the way the artists intended, replicating the feel and the sound that artists and producers work so hard to achieve."
"Dr. Dre and Jimmy Iovine have built their careers on revolutionary and forward thinking decisions that formulate trends in music, popular culture and technology," said Oliver Francois, president and CEO, Chrysler Brand. "Our goal in partnering with Beats By Dr. Dre is to revolutionize the expectations for audio quality in an automobile, establishing a new bar in sound that comes closer than ever before to replicating the recording studio sound of professionals like Dr. Dre and Jimmy for drivers of the new Chrysler 300S."
The 2012 Chrysler 300S models powered by Beats By Dr. Dre audio system will arrive at Chrysler dealerships nationwide in the fall 2011. For more information, please visit, www.beatsbydrdre.com or www.chrysler.com.
