Deva Premal & Miten Launch US Tour And New Album, Password

Boulder, Colorado (Top40 Charts/ One Purpose PR & Communications) White Swan Records is proud to announce an exciting collaboration with Sounds True for the September 2011 release of renowned mantra singer Deva Premal's new album, Password, her first official studio recording since 2005's Dakshina.

As Miten, Deva's partner in music and life expresses it, "Mantras are a password into a vaster world, keeping the mind always growing." This sense of growth is borne out by Password (Sounds True/White Swan Records), which marks a new direction for the chant masters. A group of talented jazz musicians from Copenhagen give the music a lyrical, spacious atmosphere, and the whole album bears its own internal rhythmic propulsion. While the arrangements may be more "pop," with a "smooth jazz " feel to them, one thing that hasn't changed is Deva's signature rich vocals and the devotion underlying them. The new album stretches gently away from the classical chant format and provides a more accessible path to the "inner" technology of compassion, awareness and love. Password is set for US release in September, with an iTunes release date of September 6th.

Deva Premal & Miten began their journey in love and music twenty-one years ago when they met at an ashram in India in 1990. Their music and love has evolved into worldwide recording sales of over one million units and they consistently fill concerts halls around the globe. Their consistently upward career trajectory moved White Swan Records, Deva Premal's US label partner since the 1998 release of the now-classic album The Essence, to reach out to fellow Boulder-based audio publisher Sounds True. The idea behind combining the specialties of these two longtime mainstays of the alternative contemplative music niche is to take Deva's healing music and message to a much wider audience.

Under this truly unique partnership, Sounds True will disseminate Password through their extensive physical and digital distribution network, and via their widely-circulated direct mail catalog. White Swan, the official North American source for Deva Premal's music for over two decades, will co-promote the release through their own network of yoga studios and non-traditional music sellers.

In addition, White Swan will be on the road with Deva Premal & Miten this fall, handling merchandising and sponsorship opportunities for their 24-city 2011 US tour, beginning Labor Day weekend at the Omega Ecstatic Chant Retreat. White Swan will continue to handle all licensing opportunities in North America for Deva Premal & Miten.

While Deva Premal & Miten have received accolades from such luminaries as His Holiness the Dalai Lama, Cher, Anthony Robbins, and Eckhart Tolle, the real impact of their music is reflected in the powerful testimonials from people of all walks of life, who are seeking a musical respite from their daily stresses, as well as those looking to learn about meditation.

Yoga and meditation are increasingly becoming tools of the Veterans Administration, which is adopting body/mind approaches for soldiers struggling with the heavy toll of serving in battle. One Iraqi War veteran relates that the music of renowned mantra singers Deva Premal & Miten, along with other stress-reducing tools, helped him rebuild from the traumas of war: "I am an Iraqi Freedom Veteran. It was really rough for me to come back and try to create a so-called normal life for myself. Now I practice meditation every day. I am doing so much better today as a result of Deva and Miten's CDs. Their music has been a miracle in my life. It is soothing, calming, healing, beautiful - a miracle."

The Integrative Rest Institute (IRI), founded in 2006, teaches meditation and yoga through the Veterans Administration to aid veterans with post-battle stress. The institute's protocols (called iRest for short) were developed through studies at Walter Reed Army Medical Center on the efficacy of yoga meditation for soldiers experiencing post-traumatic stress disorder (PTSD). The iRest programs are now operating at VA facilities in Florida, Kentucky, Ohio, Illinois, North Carolina, and DC.

Yoga and chant are proving beneficial for those on the domestic front lines too. Hal Martin, a retired fire fighter from Miami/Dade County, shares how meditation and the music of Deva Premal & Miten changed his life. "When I look back on my life as a fire fighter, the practice of meditation had a major impact." Hal, who reached the rank of Captain, shares, "the more successful officers I have come across are the ones that are calm, cool and collected. Meditation has brought me to that space. On calls, in the back of my mind I'm humming mantras."

In 2006, while visiting his sister, Hal came across the music of Deva Premal & Miten and was "blown away." The impact of Deva and Miten's work resonates deeply with Hal, "At the last Miami concert, everyone was chanting in unison like a well-tuned chorus and it created such a sense of unity - 750 people coming together in Miami - it just brought me to tears."

Appearing with Deva & Miten both in concert and on recordings is Nepalese bansuri flute maestro, Manose. Born in Kathmandu, Manose has brought the sound of the bansuri to many musical genres and merges the purity of classical Indian music with his remarkable improvisational skills.