BFM Digital Partners With Krian Music Group For VHS Or Beta's New Release

Los Angeles, CA (Top40 Charts/ BFM Digital) BFM Digital, an innovative global digital distribution, marketing and promotions company, announces its marketing partnership with Krian Music Group for VHS or BETA's new album, Diamonds and Death. BFM is working in conjunction with Krian Music Group on all aspects of the marketing campaign for the release, including online and social media marketing, advertising and promotion to the digital retailers. This release continues BFM's expansion into the indie rock and pop music markets - an area the company has been breaking into with distribution deals for acts like White Apple Tree, Obi Best, Oh No Not Stereo, and The Ettes.

The lead single off Diamonds and Death, "Breaking Bones", garnered attention from Rolling Stone, CMJ, RCRD LBL and Alt Sounds to name a few. To help generate awareness of the release, BFM and Krian developed unique ways to reach VHS' fan base, including a Turntable.fm room/listening party in which the band DJ'ed on several occasions, playing their own picks while peppering in new tracks off the album.

"VHS is a great band to work with because they really know their fan base. Creating the Turntable.fm room to help reach those fans was a great tool, since Craig (lead singer) is a DJ as well," says Heather Badower, Director of Marketing at BFM.

VHS or BETA's Diamonds and Death wasreleased September 27, 2011 through Krian Music Group. Itis both an evolution and a return to the bands beloved dance-centric rock. VHS or BETA hits the road with Ladytron through October for an East Coast tour.

For more information, please visit https://www.bfmdigital.com