New York, NY (Top40 Charts/ Berklee College of Music) Berklee College of
Music and midem today announce that the 2012 edition of the Rethink
Music conference will take place in Boston, MA, April 23-24.
Produced in association with Harvard University's Berkman Center for
Internet and Society, Rethink
Music is designed to bring music stakeholders together to discuss business models for the future, examine copyright challenges in the digital era, and analyze technological innovation in music and its distribution.
Following the success of the 2011 first edition, Rethink
Music 2012 will offer its participants a broadened focus on media convergence, brands, and technology. New specific track sessions will address innovation, devices and mobility, direct-to-fan business, engagement, and discovering audiences and artists. The conference will be preceded by the Rethink
Music Impact weekend, a series of musical events, a developer's conference, and the
Music Deconstruction Experience, occurring throughout the weekend of April 21-22 around Boston.
Registration information will be announced in coming weeks at rethink-music.com.
"Berklee is tremendously excited to present the second annual Rethink
Music conference in conjunction with midem and to continue its important music industry research initiative with Harvard," says Allen Bargfrede, Executive
Director of Rethink
Music for Berklee College of
Music and Program Director, Berklee Valencia. "We continue to work to search for future solutions, empowering musicians along the way, through creative presentations and thought-provoking dialogue."
"There is a shared vision between midem and Rethink
Music as both events will expand and include a larger scope of innovative themes and people in 2012," says Bruno Crolot,
Director of midem. "Technology, brands, startups, students and artists will take center stage this year and we intend to hear the voice of the new generation, and its ideas for supporting the music industries and the future of the music business. Rethink
Music makes headway thanks to a strong partnership between midem and Berklee and we are extremely proud to be part of this ambitious event in the US."
"We look forward to the 2012 conference and to ongoing engagement and scholarship between now and then," says
Christopher Bavitz, Clinical Instructor at Harvard Law School and Assistant
Director of the Law School's Cyberlaw Clinic, based at the Berkman Center. "We welcome opportunities to convene diverse groups of stakeholders and think critically about opportunities and challenges facing creators and creative industries."
