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RnB 12 March, 2012

Anoop Desai Debuts 'OoWee' Single On Facebook Gaming Start-up Songster

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Anoop Desai Debuts 'OoWee' Single On Facebook Gaming Start-up Songster
Atlanta, GA (Top40 Charts/ Mowgli Games Official Website) Pop/R&B singer-songwriter Anoop Desai and Mowgli Games have partnered to release his exciting single "OoWee" through the launch of Songster, Facebook's first and only collaborative music creation game. March 14 with mark both the launch and the Songster stage at SXSW featuring Anoop Desai - a perfect celebration of the innovative partnership. The spawn of interactive online environments like Youtube have given content creators a refreshing way to share music and expand there fans. Seeking an innovative alternative to traditional music release platforms like iTunes, Amazon and Spotify, Anoop Desai is offering fans a more interactive option to enjoy his music in the most shareable, viral environment...Facebook.

Mowgli's first game, Songster, will be the first and only music creation social game on Facebook, allowing players to create songs with friends. Players can build their songs with layers of instrument and vocal loops. They can even create their own melodies with just a flick of their fingers. And all of this can be done while working with friends on the same song. Music will be created by simply dragging and dropping selected instruments, loops, and effects onto the SongGrid. The SongGrid technology enables the player to see the entire song on the screen at once. In addition to the creation aspects of the game, Songster players will follow a compelling storyline of a fledging band working their way up through the ranks of the music industry. Players will unlock achievements ranging from hiring a manager to signing record deals, similar to how actual singers navigate their own music career in the entertainment business.

During a turning point in a music industry once monopolized by major labels, the Internet has leveled the playing field for music artists. Independent artists and managers are looking at new opportunities to break music and cut through the noise, while giving there fans new ways to interact with their content. As seen in partnerships between Lady Gaga and Zynga ,and most recently Enrique Iglesias with Cityville; There is a growing trend of the music and gaming marriage. Independent of a major label, Anoop Desai has made significant strides by remaining on the cusp of the most unique initiatives and online tools. His partnership with Songster's social gaming experience will not only keep players engaged for the long term, but will encourage them to spread the new "Oowee" single through their favorite social media network.

For more information on Anoop Desai visit https://www.AnoopDesai.com
For more information on Songster visit https://www.MowgliGames.com/Songster






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