LONDON, UK (Top40 Charts/ Murray Chalmers PR) Praise for 'Is This Love':
"Amazing…this single is pretty extraordinary" - Popjustice
"It harnesses that intensity...bolting it onto a 90s-influenced, almost trip-hop beat that explodes underneath a huge chorus to create something simultaneously intimate and epic" - The Guardian
"With slick production, tons of sparkly synths, and a throbbing percussion backbone, it's only a matter of time before the track pops up at house parties, clubs, and pretty much everywhere else really soon." - Nylon
"Basically a guaranteed number one, 'Is This Love' is an expertly-produced, soaring dance-pop juggernaut backed by pounding beats and hefty, sparkling synths. A definite and defiant move away from the slow and sombre mix of covers we heard from Aiden on X Factor, 'Is This Love' will be filling dance floors (and teenage girls' bedrooms) across the world." - The Fly, Track of the Day
"Impressive debut single…we've heard a couple of snippets from the album Misty Eye, due for release in August, and we reckon WATCH THIS SPACE" - The BEAT
Aiden Grimshaw will release his incredible debut single 'Is This Love' on June 3 through RCA Records. The song, written by Aiden, is taken from his debut album 'Misty Eye' which will be released on August 13. The album contains all original material, co-written by Aiden.
Aiden appeared as a finalist in The X Factor in 2010. His audition is one of the most watched on YouTube - a striking a cappella version of Kanye West's Gold Digger.
Aiden said of the show: "I didn't really know what I wanted from it. I love music, and I knew I could sing, but I didn't think I was X Factor material."
"I'd been given this opportunity and I didn't want to waste it. But I had no idea what sort of music was really me. Everyone else had their own ideas, but all I knew was what I didn't want."
Following his appearance on the show, Aiden, who is 20 years old, moved from his hometown of Blackpool to London and set up a home studio where he spent two years writing and recording demos with various writers and producers. He found musical soul mate Jarrad Rogers (Lana del Rey, Tinchy Stryder), and the resulting songs make up his debut album.
'Is This Love' is an extraordinary, soaring pop anthem exploding with grinding drum & bass beats, and offers a taste of the light and shade which Aiden explores in 'Misty Eye'.
