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Pop / Rock 26 June, 2012

deadmau5 Unveils Video For "The Veldt"

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LOS ANGELES (Top40 Charts/ MSO PR) In 1950, The Saturday Evening Post published a short story by legendary science fiction writer Ray Bradbury called "The World The Children Made" which eventually came to be known as "The Veldt." Its futuristic storyline is the inspiration for the song "The Veldt" by electronic music producer deadmau5 featuring Chris James. It pays homage to the recently deceased novelist in its music and lyrics, as well as its accompanying video, made available today by deadmau5 and Ultra Music. View the video here: https://youtu.be/xvtNS6hbVy4

"A bouncing, four-on-the-floor electro-house ditty, the track describes a world in which technology has so consumed culture that the world outside has virtually vanished," wrote Randall Roberts of the Los Angeles Times (6/6/12). For the song's animated video (the first visual from deadmau5 since 2009's "Ghosts 'N' Stuff"), deadmau5 teamed with U.K. video production house Qudos Animations, producerWarren Green and director Dr. Manroop Takhar to depict "The Veldt" characters children Peter and Wendy amongst the lions in the virtual reality African jungle they eventually trap their parents in.

"The Veldt" appears on THE VELDT four-song EP along with remixes by Tommy Trash and Freeform Five, as well as "Failbait" featuring hip-hop icons Cypress Hill. It is available now via Ultra Music at: https://smarturl.it/theveldtep
deadmau5 (@deadmau5)

RIP Ray Bradbury you've touched many lives with your work, and even a few more recently you might not have expected! Sleep well dude!

About deadmau5
Joel Zimmerman, more commonly known as deadmau5 (pronounced 'dead mouse'), is one of the world's most respected electronic music producers of modern times. Enjoying international chart success with his singles "Sofi Needs A Ladder," "Ghosts 'n' Stuff" and "I Remember," he has also released three critically acclaimed albums: 4×4=12, For Lack Of A Better Name and Random Album Title, with a fourth album due out fall 2012. The multiple JUNO Award-winning and Grammy®-nominated artist—who performed at the 54th Annual GRAMMY Awards as part of its first ever telecast performance highlighting electronic music—is ranked #4 in the world by DJ Mag followers and voted Artist of the Year by the Beatport community. His ability to push the boundaries of his talent grows at an equal rate to his fan base, which counts over 6 million on his Facebook page. deadmau5's current offerings include singles "The Veldt," "maths" and "aural psynapse." A major touring act, he has headlined Lollapalooza, Outside Lands, Sonar, Virgin Mobile FreeFest, Ultra Music Festival and Electric Daisy Carnival, and sold out Rogers Centre in Toronto and PETCO Park in San Diego, as well as multiple consecutive nights at legendary venues like the Roseland Ballroom in NYC and the Palladium in Los Angeles. He currently appears on the cover of Rolling Stone, marking the first EDM artist to do so.
www.deadmau5.com
www.facebook.com/deadmau5
www.twitter.com/deadmau5
www.deadmau5.tumblr.com






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