LOS ANGELES (Top40 Charts/ Rhino Entertainment) In celebration of what would have been the 70th birthday of the Grateful Dead's Jerry Garcia, NCM Fathom Events and Rhino Entertainment will present "A Birthday Celebration: The
Grateful Dead Movie Event"on Wednesday, August 1 at 7:00 p.m. local time. During this special in-theater gathering, fans will be treated to the 1977 cinematic concert journey "The
Grateful Dead Movie," as well as a special birthday commemoration on Garcia directed by Justin Kreutzmann featuring the Dead's
Bob Weir and other surprise guests.
Tickets for "A Birthday Celebration: The
Grateful Dead Movie Event"are available at participating theater box offices and online at www.fathomevents.com. For a complete list of theater locations and prices, visit the NCM Fathom Events website (theaters and participants are subject to change).
The pre-show birthday commemoration features Weir and other luminaries reflecting on Garcia and also gives fans an inside look at Weir's new state-of-the-art multimedia studio, the Tamalpais Research
Institute (TRI). Audiences will also see a slideshow of rare photos of the band set to a previously unreleased live track.
"Bringing 'The
Grateful Dead Movie' back to U.S. cinemas is the ultimate way for Dead fans to celebrate Garcia's 70th birthday," said Shelly Maxwell, executive vice president of NCM Fathom Events. "This one-night event will allow fans to gather at their local theaters to honor Garcia as they once again experience the music that made him a legend."
This one-night event will be broadcast to more than 450 select movie theaters across the country through NCM's exclusive
Digital Broadcast Network. NCM Fathom Events and Rhino Entertainment recently teamed up for the highly successful cinema presentation of "Grateful Dead Second Annual Meet-Up At The Movies 2012" in April of this year, as well as "The
Grateful Dead Movie Event" in April of 2011.
Recorded more than 35-years ago under the direction of Garcia and co-directed by Leon Gast, "The
Grateful Dead Movie" was shot in October 1974 at the Winterland
Arena in San Francisco prior to the
Grateful Dead taking a two-year sabbatical. Debuting at the Ziegfeld theatre in New York City on June 1, 1977, it chronicles several different facets of the original Dead Head phenomena and includes band performances of "U.S. Blues," "One More Saturday Night," "Casey Jones," "Playing in the Band" and "Sugar Magnolia," among other Dead classics. "The
Grateful Dead Movie" has become an iconic staple of popular culture for Dead Heads.
About
National CineMedia (NCM)
NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 181 Designated Market Areas® (49 of the top 50) and includes over 19,000 screens (approximately 17,800 digital). During 2011, over 670 million patrons (on an annualized basis) attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events live digital broadcast network ("DBN") is comprised of over 700 locations in 167 Designated Market Areas® (including all of the top 50). The NCM
Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 42 entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is the managing member of
National CineMedia LLC. For more information, visit www.ncm.com or www.FathomEvents.com.
About Rhino Entertainment
Based in Burbank, California, Warner
Music Group's Rhino Entertainment was founded in 1978 and is the world's leading pop culture label. Emphasizing flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, an offbeat sense of humor, and a strong social conscience, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds. Rhino is also expanding the definition of what a catalog music company is, as evidenced by the label's recent name and likeness representation deal with
Frank Sinatra and its multi-faceted relationship with Grateful Dead. The vast Rhino catalog of more than 5,000 CDs, videos, and digital exclusive albums features material by Aretha Franklin, Ray Charles, The Doors, Chicago,
Black Sabbath, John Coltrane, Yes, Alice Cooper,
Linda Ronstadt, The Ramones, The Monkees, Carly Simon, Curtis Mayfield, among many others.
