New York, NY (Top40 Charts/ Hard Rock International) Hard Rock International adds a pop of PINK this October in honor of the brand's 13th annual PINKTOBER breast cancer awareness campaign! For the 2012 campaign Hard Rock teams up with international, female pop-duo
Bananarama to raise awareness and funds for a cause that affects people across the globe. As 2012 PINKTOBER brand ambassadors,
Bananarama will entertain fans and survivors on a special PINKTOBER tour at select Hard Rock locations in the U.S.
"Everyone knows someone whose life has been affected by breast cancer," said Sara Dallin. "So when Hard Rock offered us the opportunity to take part in PINKTOBER and support a great cause in a fun way, we jumped at the chance."
"We cannot wait to get our Hard Rock tour started and spread the PINKTOBER message of awareness and hope to all our amazing fans," added Keren Woodward.
Hard Rock's commitment to breast cancer awareness and research continues throughout October with PINK menu offerings, "PINK Sheets Rooms," and limited-edition merchandise benefiting a variety of charities including The Breast Cancer Research Foundation® (U.S.), The Caron Keating Foundation (U.K.) and local breast cancer charities around the globe.
"Philanthropy has been a cornerstone for Hard Rock since day one, and our annual PINKTOBER program is an incredible example of the unique way Hard Rock Cafes, Hotels and Casinos around the
Globe are able to support a worthy cause," said
Annie Balliro, Sr.
Director of
Brand Philanthropy, Hard Rock International. "By combining great music, cool merchandise, unique menu items, social media and creative local activation, Hard Rockers help raise awareness, funds and most importantly support for the fight against breast cancer."
"I Heard a Rumor" -
Bananarama Tours the U.S.
On Tuesday, October 2, 2012, Hard Rock and
Bananarama will kick off their PINKTOBER U.S. tour at Hard Rock Cafe New York in Times Square. Best known for the chart topping singles including "Venus," "Cruel Summer," and "I Heard a Rumor,"
Bananarama will perform these and other hits in honor of PINK, while celebrating their 30th anniversary as the most successful female pop group in history. As the group turns 30, an age when breast cancer screening becomes increasingly critical,
Bananarama is driving awareness to appeal to their fan base and beyond.
Bananarama U.S. Tour Dates:
10/2 - Hard Rock Cafe New York
10/3 - Hard Rock Cafe Boston
10/5 - Hard Rock Cafe Tampa
10/7 - Hard Rock Cafe Atlanta
10/9 - Hard Rock Cafe Chicago
10/11 - Hard Rock Cafe Hollywood Blvd
10/13 - Hard Rock Cafe Seattle
10/15 - Hard Rock Cafe Las Vegas
For additional information/tour dates visit www.hardrock.com
