Park City, Utah (Top40 Charts) Fender Musical Instruments and Precious Entertainment have held their successful 9th Annual Fender
Music Lodge
Music & Media Legacy event, which takes place annually during the Sundance Film Festival in Park City Utah. This year's multiple day event was from January 18th - 22nd at 780 Main Street.
The Associated Press Festival Headquarters housed their activities within the glamorous, rocky mountain styled venue ambience. No one ever knows what will happen or who will step onto this unique spotlight stage as actors and artists alike have often surprised guests while they were in the lodge for their AP appointments. Offstage, celebrities are being photographed in AP's portrait studio, taped in the AP TV studio, chatting with a reporter in the AP interview room or being caught in candid pictures while enjoying the Lodge's ambiance. Traditionally, nearly all of the A-List actors, artists, producers and directors attending Sundance have come through the Lodge for AP interviews and pictures and this year's festival pre-bookings reflect that this year is no exception to that expectation.
Over the multiple day event, the lodge's backstage halls were filled with names such as
James Franco , Lady Jane Seymour , Alicia Keyes ,
Nicole Kidman , Naomi Watts ,
Ellen Page , Steve Carrell , Forest Whitaker , Joseph
Gordon Levitt , Rob Corddery, Tony Danza , Ken Marino , Corey Feldman ,
Paris Hilton , Michael Cera , Darryl
Hannah , Muriel Hemingway and
Courtney Love were amongst the actors and artists backstage in AP's headquarters and gifting with sponsors. Meanwhile, upfront on the Fender
Music Lodge's clubroom stage members of the Foo Fighters, Jonny Kaplan and Rami Jaffee surprised guests with an unexpected jam with the house band. Entourage's Adrian Grenier , an actor who has expanded his entertainment experience as a music manager, brought in a primarilyall women heavy metal band, Clique, he's mentoring to the stage. Universal
Music Group's initiated their new relationship with the Fender
Music Lodge by bringing in Island Def Jam's recording artist, Gin Whigmore. Her lively performance was honoring the Lodge's legacy of music meets movies and TV as her music has been featured on CW's Arrow and ABC's Grey's Anatomy and Revenge.
Both Monster Headphones and Monster
Energy Drinks were in the house providing us with a "monsterously" wonderful time. Monster
Energy Drinks were back for their 7th consecutive year as the Lodge's bar sponsor while Pure Monster and Fender orchestrated a unique music activation to make even more hands-on and accessible to its guests. To further expand the musical clubroom experience, Fender Guitars and Monster Headphones, teamed up to create a combo sonic experience through eight fireside play stations. Visitors relaxing in window seats either enjoyed the performances on stage or created their own personalized experience wearing state-of-the art headphones and choosing among a variety of guitars to play. And for talent who stepped on stage, to jam with the Fender house band this year, Monster Products created a customized Monster Musicians Mega Giftpack which include special edition Fender
Music Lodge headphones and Monster cables.
Luxury Travel is a distinctive theme for our star gifts as this year, Germany's Grand Hotel Binz, a 5 star luxury resort on the Island of Rügen in the Baltic Sea, gave away complete resort vacations including airfare packages to select stars. Many celebrities were already familiar with this restorative medical-styled spa and this unique gift was touted as the most valuable and expensive item being gifted at the festival. Another travel get-a-way was the Hilton French Polynesia resort in Tahiti. Adding to the glamour of any retreat is the perfect pair of sunglasses, making Leisure Society an ideal feature in the lodge with exclusive eyewear styles for personal fittings.
Talent collected all their gifts in House ofMinerva Handbags and Park Lane Jewelry (an exclusive partner with E! Live from the Red Carpet) accessorized stars with a wide range of necklaces, earrings and bracelets for their photo shoots. Keratin Complex assisted cast members and celebrities to become camera-ready with full blowouts or hair touch-ups by their team of top stylists and Keratin Complex wet line products were also gifted.
SinfulColors is launched their new Diva Collection of nail polish featuring 3 assortments of shades: Rock, Country & Soul. Guests could find the shade to match their music style with a complimentary mini manicure. The internationally acclaimed brand, FHI Heat® was the Lodge's hair tool sponsor and their feauted gift was their unique brand of hairstyling irons which use a unique gem embedded within the ceramic plates for healthy, silky hair. With over 4,000 locations in Canada and Northern U.S.A., Tim Hortons coffee certainly knows how to warm the winter chills and it was a perfect choice to serve our west coast guests from warmer climates while they were in Park City's often single digit freezing weather this year. And for those who were so cold they wouldn't take their gloves off even to ipad or iphone there was Glider Gloves - the gloves specifically designed with special conductive yarns to keep you connected with all your electronic items. Hungry festival attendees enjoyed quick snacks by Tim's
Cascade Snacks, world famous makers of Hawaiian kettle style potato chips, who were back for their 4th year with the Lodge. Hot food samplings featured Gardein (garden + protein) healthy, meat-free foods dedicated to elevating - and beefing up - the vegetarian entrees with a full range of great-tasting, better-for-you meat-free meals.
The Fender
Music Foundation is the event's official charity, which provides instruments to public school system music programs. In addition, Fender also donates guitars to be signed by artists and actors visiting the Lodge, which can be in turn, given to the year's charity of choice as auction items for their own fundraising efforts.
