New York, NY (Top40 Charts / Advanstar Communications) Advanstar Licensing, organizers of Licensing Expo, and its sponsor The International Licensing
Industry Merchandisers Association (LIMA) jointly announce that
Flo Rida will be the special guest Co-Host at the Licensing Expo Opening Night Party. International multi-platinum artist Flo Rida, recently named a Billboard Top 100 Artist for 2013 and the biggest selling digital hip hop artist in the world, knows how to get a party started. This must-attend networking event for the licensing industry, in association with LIMA and sponsored by Sony
Pictures Consumer Products, takes place on Tuesday, June 18, 2013 at the Mandalay Bay Beach Club from 8:30 to 11:30 p.m. PST. Licensing Expo party attendees will get the full
Flo Rida experience and DJ Kronik, Flo Rida's official DJ, will play throughout the entire party.
"We are thrilled to have Flo Rida, a true international music sensation, and DJ Kronik join us to kick off Licensing Expo 2013," said
Jessica Blue , vice president, Licensing Expo. "Each year we find that more entertainers and celebrities are entering the licensing business and attending our event, and we only expect this trend to continue as they develop unique partnerships that resonate with their fan base."
"We're excited to officially showcase the
Flo Rida brand at Licensing Expo, the world's largest and most influential brand, character, entertainment and art licensing event," said Marlo Gold , president, D3M Licensing Group. "Millions of fans around the world know
Flo Rida for his international chart-topping hits, and now they'll get to know his health and lifestyle brand beyond the music."
D3M Licensing Group, global licensing agent for Flo Rida, has come to Licensing Expo to identify strategic partners for the
Flo Rida brand to activate new consumers in key categories, including apparel, accessories, health and fitness, consumer electronics, music-related products and more. The team is also negotiating endorsement deals with brands looking to engage Flo Rida's millions of fans around the world. D3M Licensing Group will exhibit the
Flo Rida brand throughout Licensing Expo at booth number Q191.
Licensing Expo is a trade-only event and only registered attendees to Licensing Expo may purchase tickets for the party.
For more Licensing Expo news, including information on how to register for the Expo, visit www.licensingexpo.com or find them on Twitter (@licensingexpo), on Facebook or via LinkedIn.
