New York, NY (Top40 Charts/ NAMM Musikmesse Russia) NAMM Musikmesse Russia And Prolight + Sound NAMM Russia 2013 Boast Record AttendanceBoasting record attendance and a renewed sense of vibrancy, the second annual NAMM Musikmesse Russia and Prolight + Sound NAMM Russia 2013 attracted manufacturers and distributors of leading brands from around the world.
Music product and pro-light and sound companies from around the world, including major industry brands, took part in the second edition of these events designed to assist brands in reaching the growing markets in Russia and the CIS.
The shows demonstrated a 49-percent increase in attendance over 2012's debut effort. Importers, retailers, concert venue representatives, conductors, sound and light directors, festival and concert organizers, music teachers, students, and both amateur and professional musicians crowded both show's halls, checking out instruments, new technologies, and cutting-edge products from all corners of the music-products and live-performance industries. The gratifying increase in attendees of both shows comprised 9,281 unique visitors, many returning for multiple days, making the total number of visits 12,601. In what has historically been a challenging economic market, this increase indicates the growing enthusiasm in the Russian market laying groundwork for the success of NAMM Musikmesse Russia's 2014 events.
More than 130 key companies from nine countries, including leading world brands, demonstrated their newest products and developments to a keen Russian audience. Comprehensive education, entertainment and business programs headlined the trade events, which helped draw enthusiastic interest and acclaim from Russia's business and consumer media.
Bearing the official support of the
State Duma of the Russian Federation, both shows opened with a grand opening ceremony featuring Russian opera singer
Maria Maksakova.
Music-products industry giants such as Taylor Guitars, Roland Music, Hal Leonard,
Music Sales, König & Meyer, Karl Höfner, MixArt (Dean Guitars, Marc Bass), Artimusic (Casio,
Sigma Guitars),
Arsenal Music (Jupiter, Hercules, Schecter, Ashton),
Pearl River, Grand Mystery (KAWAI, Ernie Ball,
Music Man), and Avallon (ESP, Blackstar, Buffet Crampon, Miraphone, Paxman) participated in the four-day NAMM Musikmesse Russia event, held May 16-19 in Moscow's IEC Expocentre.
The three-day Prolight + Sound NAMM Russia, which focuses on technologies and services for production and events was held May 16-18 in the Expocentre, and featured high-profile exhibitors including Panasonic, Clay Paky, Sonoruss (L-Acoustics), RutonS (ElectroVoice), Hi-Tech Media (Bosch), Coda Audio, Prolyte, Robe,
Martin by Harman, Steinberg, T-Audio, ARIS (d&b audiotechnik, beyerdynamics) and MixArt (Allen&Heath, QSC).
"This is a big, new market for us, so this is a great opportunity to talk to the customers and present our great guitars to this market," said Taylor Guitars' Frank Stevens. "The big advantage of the show is definitely to demonstrate our guitars to the dealers and distributors in person. They can touch the guitars, they can smell the guitars, they can actually see them. It's very important to touch and feel them. That's different from seeing a picture on a website."
NAMM Musikmesse Russia played host to The German Pavilion, supported by the Ministry of Economy and Technologies of Germany, which presented nine exhibitors - from both the music industry and the pro-light and sound industry. Three California-based brands exhibited with support from the California STEP program, which helps California-based companies expand their business into new global channels.
"We are exhibiting for the second time and are very satisfied with the results of our participation," said Roland's
Maxim Strashelyuk. "Owners of music instruments shops, music teachers and professional musicians have visited our booth, and we have met new partners. NAMM Musikmesse Russia provides a great platform to demostrate products to professional audience and potential buyers. The extensive business and educational programs attract professional visitors contributing to the development of the Russian MI industry."
"We were glad to receive an offer from NAMM to participate in the show. We have never been selling instruments in the Russian market, so participation in NAMM Musikmesse Russia gives us an opportunity to find new clients," said Budi Irawan of Major
Music Supply. "The atmosphere of the show is fantastic, it's beyond our expectations. The prospective clients are very enthusiastic about our products, we have received orders, so once again, everything is beyond our expectations and we are happy about our participation."
"It is very important for our company to be part of an international business, because we are representing the world's top brands in the pro-audio area; that's why we are here. We are glad that Messe Frankfurt and NAMM started the trade fair here in Russia," said
Alexander Khorev from Aris Pro. "We can see the trade fair growing compared to last year. We see more visitors, and they are business-oriented specialists of the industry. So, the quality of the audience is very high. Business and educational programs within the trade fair are an extra benefit for both exhibitors and visitors. Next year we are planning to participate in Prolight + Sound NAMM Russia again with our products and within the framework of educational programs."
"The show has brought our target audience in Russia. We have met many extremely influential quality buyers," noted
Alexander Pozinich of Steinberg. This show is conveniently located in the city of Moscow which helps bring buyers from all parts of Russia,"
