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KOCH Records renews/re-Signs deal with Master P and The New No Limit Records

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NEW YORK (KOCH Records) - KOCH Records is thrilled to announce the re-signing/renewing of its partnership with Master P and The New No Limit. KOCH Records will continue to provide label, promotion, marketing and distribution services for all New No Limit initiatives and releases.

Michael Koch, CEO KOCH Entertainment, comments, "We are thrilled to be part of Master P's winning team and his New No Limit roster. P has re-invented himself yet once more and The New No Limit is churning out hit-after-hit again. He brings with him years of creative and marketing savvy which coupled with our expertise and resources can go up against and challenge any of today's major-label affiliated rappers or imprints." Master P offers, "I think it's time for the independents to take the game back to where it needs to be. We're getting ready to take this thing to the next level."

Since joining forces last year, The New No Limit/KOCH Records released Master P's "Good Side/Bad Side" double-album in March. The set debuted at No 11 on the Billboard Top 200. The New No Limit/KOCH Records is now readying the September 7th release of "Based On A True Story," the fifth album from platinum-plus rapper, Silkk The Shocker. The album's first single, "We Like Them Girls" (feat. Master P & Petey Pablo), is already burning up urban radio with over 1,300 spins. A video for "We Like Them Girls" debuted on B.E.T's "106 & Park Countdown" the week of 8/23/04.

Immediately following Silkk's release on September 21st will be "RomeoLand," the much-anticipated new album from teen superstar, Lil' Romeo. Romeo stars in his own Nickelodeon television series ("Romeo") . The second season of the hit comedy series will debut on Saturday, August 28th on Nickelodeon. With "My Cinderella" (feat. Nick Cannon) about to hit radio, Romeo's "RomeoLand" is shaping up to be one of the biggest releases of the fall.

In addition, The New No Limit/KOCH Records is prepping for the 4th Quarter release of a new album from the reunited TRU (comprised of Master P and his brothers, Silkk The Shocker and C). TRU's new album "The Truth" (the long-awaited follow to their Platinum-certified "Da Crime Family") is set for release on November 23rd. A new Lil' Romeo DVD release will follow in December.

In January of 2005, Master P will release his 11th album, "The Ghetto Bill Gates," to be followed by new music from Lil' Romeo's hit Nickelodeon television series, "Romeo." Also look for new studio albums from the 504 Boyz and the debut from New No Limit teen rap-act Rich Boyz (featuring Lil' Romeo) to follow later in the year.

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