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Latin 02/12/2013

Prince Royce Will Perform His First Live Streamed Concert "Soy El Mismo" On "Terra Live Music"

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Prince Royce Will Perform His First Live Streamed Concert "Soy El Mismo" On "Terra Live Music"
New York, NY (Top40 Charts) Sony Music Entertainment, a global recorded Music Company, and Terra, a global digital media company and content producer with a presence in 19 countries, announce "Terra Live Music in Concert" with Prince Royce "Soy El Mismo", the interactive bilingual music experience of the year, on December 4, 2013 at 8:00 p.m. ET on Terra.com.

This "Terra Live Music in Concert" event, presented by Pepsi, Samsung, Sprint and Toyota Corolla, is the latest in Terra's successful 360-degree music program and includes live streaming and Video on Demand. This highly anticipated concert will be live streamed globally in HD across multiple platforms. This marks Prince Royce's first ever live stream, an artist who has become one of the biggest breakthrough artists that the Latin music industry has seen in many years.

"Sony Music is proud of the impact Prince Royce has made in a short time. We are pleased to work with Terra for his first live streamed concert across the U.S. and Latin America" said Nir Seroussi, Managing Director of Sony Music US Latin.

"Our last 2013 "Terra Live Music in Concert" is sure to end on a high note with Prince Royce. His audience is well connected across platforms and very socially active, so this program and concert is sure to be one of the social events of the year!", said Liz Sarachek Blacker, Chief Revenue Officer of Terra in the United States. "Once again, Terra is proud to offer an interactive, multi-platform initiative to our partners and clients to effectively engage with the Hispanic audience using music, mobile, digital, video, social media and PR," said Sarachek Blacker.

"For the second consecutive year, Pepsi is proud to partner with Terra to connect and engage millions of fans globally through one of their key passion points - music," said Shanna Parra, Senior Marketing Manager, PepsiCo. "Through "Terra Live Music," Pepsi will bring the excitement of now to music fans from the U.S. to Latin America, getting them closer to the artist they love."

The pop singer-songwriter from the Bronx will perform live in Miami. The concert will be available for streaming online and on mobile devices and tablets in 19 countries worldwide including the U.S. and Latin America. Viewers will be encouraged to interact with each other across all platforms via social media using the hashtags #TerraLiveMusic, #PrinceRoyce and #SoyElMismo.

"Innovation and advancement are at the core of our mission and values as we strive to offer our consumers an enhanced mobile experience with 4G LTE technology that rivals that of other network providers. We know that customers crave unlimited access to the content they want most, and Terra's Live Music concert series offers just that", said Kymber Umaña, Sprint Hispanic Marketing Manager. "We are thrilled to align with a partner who continues to push the boundaries for innovation as much as we do, and we are confident that the upcoming event with the bachata superstar Prince Royce will be phenomenal," added Umaña.

The Latin music icon who sold-out shows during his 30-city US tour, will perform songs from his latest album "Soy El Mismo," which debuted at #1 in the US and Puerto Rico on Billboard's Top Latin Albums chart. Royce reached #1 on Billboard's Hot Latin Songs chart, for a fourth time, with his hit single "Darte Un Beso" and garnered his first American Music Award nomination for Favorite Latin Artist. Earlier this year, the three time Latin Grammy nominee signed a major recording contract with Sony Music Entertainment with plans to release Spanish-language albums through Sony Music Latin, as well as English-language albums via RCA Records.






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