 NEW YORK (www.swayzak.com) - SWAYZAK's music will be included in the Motorola media campaign scheduled to run in North America starting today and running throughout this fall. The 30-second TV and radio advertisements feature the new Motorola V710 mobile phone and its wide away of features as Swayzak perform the song " Speak Easy" from their forthcoming new album, Loops From the Bergerie (to be released on September 14th). Swayzak are known globally for having created their own special definition of minimal dub-techno with a penchant for vocals. It's this penchant that has changed the direction of their music. Following numerous collaborations with the group and the release of his celebrated single, "Bring Me Closer," on Swayzak's own record label 240 Volt, vocalist Richard Davis has become a permanent member of the group. The group's new live performances will be centered around him and the Motorola ad gives a great first glimpse. Swayzak will be doing a 15-city national tour this December (the band were recently signed to booking agents AM only).
Another name has also exerted an influence on the new Swayzak sound is Kenny Paterson. Confirmed fans of the band may already know him through his collaborations on Swayzak's last three albums. Kenny is the main co-writer and co-producer of Loops from the Bergerie. His previous musical experience includes work for the likes of Placebo, Ian Broudie and Broadcast. The motto "Back to nature" made a mark on the Brits' production. "We didn't want to make another laptop-generated album. After the techno-pop sound of "Dirty Dancing", we wanted to go for a more live mature analog sound."During the production, the laptop was therefore often replaced by analog equipment from the 70s and early 80s: "The laptop was basically our tape recorder." Loops From the Bergerie points the way forward for Swayzak. What may look like a retro step backwards technically proves to be a musical step forwards. This sign of maturity, with a deep-rooted sound, raises the Brits from laptop heroes to real producers. Swayzak has finally come of age. Swayzak Loops From the Bergerie CD & LP featuring "Speak Easy" is in stores September 14th, 2004.
Watch for the Motorola V710 phone ads starting today September 13th, 2004 on a TV and radio station near you!
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