New York, NY (Top40 Charts) Today, multi-platinum alternative artist grandson brings his new single "drones" to downtown LA, in an explosive, music video centered around a fervent phone booth dance party.
"We asked fans, friends and total strangers to pull up and blind react to my new song and album direction," explains grandson. "The emotions you see are genuine and reflect the time we are going through. We all need an outlet"
Directed by Zachary Bailey (Offset, Young Thug, JAWNY) the visual features whipping camera movements and close up angles, giving the viewer the perspective of being stuffed in the photo booth with the eager listeners.
Plus, dovetailing artists like Royal & The Serpent, Beauty School Dropout's Beepus, and No Love for the Middle Child make surprise appearances, alongside iHeart
Radio personality Ted Stryker and dance/soul/pop artist Wafia.
Watch here (there's a surprise ending): https://youtu.be/wQJI98Cq21Y
"
Drones" is the second single from grandson's new album I Love You, I'm Trying, out May 5th via Fueled by Ramen.
In the past, the Canadian / American maverick wrote songs that tackled big social + political issues, yet those grandiose attempts at societal change were a distraction from his own personal issues surrounding mental health, self-harm, and deep-seated family traumas. The new album turns the lens definitely inward resulting in a 12 track collection of grandson's most personal and vulnerable songwriting to date.
"This is the album where I face the big question: can I handle the changes life throws at me, and if this all that there is to life, can it be enough to be happy?" grandson says.
grandson molds genres, sculpting rock, hip-hop, and electronic into a vision of alternative you've never quite heard, seen, or felt before. Having amassed a staggering 1 billion streams and counting, the platinum-certified Canadian / American maverick flouts boundaries only to achieve stylistic unity with alacrity. He infiltrated culture as a sonic insurgent with a pair of EPs—a modern tragedy Vol. 1-2—and the 2x platinum single "Blood // Water." In 2020, he continued to engage with his epically enigmatic full-length debut, Death of An Optimist. He's the rare outlier who can appear with Senator Bernie Sanders on a livestream and contribute two songs to
James Gunn's The Suicide
Squad Original Motion Picture Soundtrack, namely "Oh No!!!" [with VIC MENSA & Masked Wolf] and "Rain" [with
Jessie Reyez]—also remixed by star Idris Elba. Meanwhile, he's impressively collaborated with everyone from
Mike Shinoda of
Linkin Park and
Steve Aoki to
Travis Barker, Kesha, K. Flay, X Ambassadors, Whethan, Two Feet, and DE'WAYNE, to name a few. Speaking of high-powered collabs, he impressively joined forces with Tom
Morello for "
Hold The Line" and performed the latter on The
Tonight Show Starring
Jimmy Fallon with the legendary guitarist. In addition, he has incited the applause of Rolling Stone, Variety, Billboard and many more as he continues to quietly reshape alternative with more music and surprises in 2023.
