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DEERFIELD, IL. (Top40 Charts/ Jim Beam) - Red Stag by Jim Beam, the all-new cherry-infused offspring of the world's No. 1 selling Bourbon announced today that it will partner with multi-platinum superstar, Kid Rock, as the headline sponsor of Kid Rock's 2009 Rock N' Rebels Tour, which will hit 25 cities across North
America this Summer. Fifty cents from every ticket sold for Kid Rock's upcoming concert tour will be donated to Operation Homefront, a non-profit organization that provides assistance to America's military veterans returning home to their families.
Kid Rock will kick off the Red Stag by Jim Beam partnership on June 14, when the Detroit native will serve as Grand Marshal of the NASCAR Sprint Cup Series LifeLock 400 race at Michigan International Speedway. Through their support of Operation Homefront, Red Stag and Kid Rock will help fund emergency aid, moving assistance, computer programs and care packages in local chapters throughout the country.
Red Stag by Jim Beam is scheduled to launch in June and is the latest innovation from Beam Global Spirits & Wine Inc. [Fortune Brands, Inc. (NYSE: FO)]. "Kid Rock's unique style and music set him apart from other artists," said Kelly Doss, senior director of Bourbon and Whiskeys, Beam Global. "He's a longtime Jim Beam fan who puts on an amazing show. And like Jim Beam, he's an avid supporter of the U.S. military. A different breed of Bourbon and a different breed of rock star - there's no better match."
The Rock N' Rebels Tour is scheduled to kick off June 26 in West Palm Beach, FL. Throughout the summer (and where legal), Red Stag by Jim Beam will be offering legal purchase age consumers in select markets access to download a free, exclusive Kid Rock download, as well as opportunities for VIP passes, access to post-show meet-and-greets, and Red Stag by Jim Beam merchandise.
"I've been drinking Jim Beam and singing about it my whole career, so when they approached us it was a no-brainer," said Kid Rock. "Add the support we'll be giving to Operation Homefront and everybody wins."
"Call of the Wild" Sweepstakes
Red Stag By Jim Beam will also give consumers a chance to enter the "Call of the Wild" sweepstakes, which will grant one winner and three friends an all-access weekend to see Kid Rock perform live in Las Vegas, among other prizes. The sweepstakes runs from July 6, 2009 to August 31, 2009 and will be available through mobile text messaging (SMS) as well as online at www.TheRedStag.com. Entry into the sweepstakes can also be found at www.jimbeam.com, as well as on Facebook through the Red Stag and Jim Beam fan pages. Additional sweepstakes details are below.
Red Stag by Jim Beam
Red Stag by Jim Beam uses an artisanal infusion process to combine four-year-old Jim Beam Kentucky Straight Bourbon Whiskey with natural black cherry flavors. Those who are new to Bourbon will welcome the superior mixing potential and subtle sweetness, while experienced Bourbon drinkers will appreciate the distinctive aroma, smooth taste and warm finish they've come to expect from Jim Beam Bourbon.
Available in 50mL, 750mL and 1L bottles, Red Stag by Jim Beam will hit shelves in June. More information is available at www.TheRedStag.com.
About Kid Rock
Kid Rock is an American rock star who has sold over 25 million albums around the world. His current album, "Rock 'N Roll Jesus" debuted at No 1 on the Billboard Top 200 chart and has reached multi-platinum status, selling in excess of 4 million copies Worldwide, and is being accompanied by sold-out worldwide touring. In addition to his musical activities, Kid Rock has become one of the countries most vocal supporters of US Military personnel serving overseas, making countless trips to provide entertainment and support. More information on Kid Rock can be found at www.kidrock.com.
