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Classical 17 March, 2008

Italian Megastar Ludovico Einaudi Set To Conquer America With Divenire Nominated For A CLASSICAL BRIT AWARD 2008 - Album Of The Year

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NEW YORK (Top40 Charts/ Ludovico Einaudi PR Team) - Ludovico Einaudi may defy easy categorization, but this composer and pianist is already a megastar in Europe. With the release of his mesmerizing and elegant new album Divenire, to be released in the United States on June 10th, 2008, Ludovico is set to finally conquer America. Divenire has just been nominated in the UK for a Classical BRIT Award for "Album Of The Year".

Part of Einaudi's talent is deftly dodging arbitrary labels of genre and tradition. Once a student of the famed modern classical composer Luciano Berio and a fellow at the highly prestigious Tanglewood Music Center, the now 52-year-old Milan resident has written some fifteen film scores, several of which have won prizes as best soundtracks in Italian, German, and French film festivals, including the BAAF award (a precursor to the UK's famed BAFTA prizes) for his sountrack for British filmmaker Shayne (Dead Man's Shoes, Twenty Four Seven) Meadow's new film This Is England, which has already won the Special Jury Prize at the recent Rome International Film Festival and the Best British Independent Film award at the British Independent Film Awards this past September.

Einaudi's eclectic roster of past recording colleagues includes notable musicians from around the globe, including the Turkish electronica/world music magician Mercan Dede, Robert and Ronald Lippok of Germany's post-rock trio To Rococo Rot, Malian kora player Ballake Sissoko, and the Portuguese keyboardist (and Madradeus co-founder) Rodrigo Leao.

Einaudi's fan base is equally eclectic and widespread. He regularly performs sold-out shows at some of the world's most prestigious venues, including London's Royal Albert Hall and the Barbican Centre; shows this spring take him to locales as exotic as Tokyo and Mumbai. With more than 20,000 friends and more than a thousand visits a day, the popularity of his MySpace page dwarfs those of most other classical and ambient artists, totaling more than a quarter million page views.

Ludovico started from classical roots, but his compositions contain elements of folk and even pop music. The harmonic and melodic language he uses is definitely similar to contemporary pop music.

With Einaudi already an immense audience favorite on Britain's Classic FM radio, millions more fans across Europe have recently heard a cut from Divenire (the track "Primavera"), which was used in a Sony Blu-Ray advertisement that launched last summer. Divenire has already gone gold in Italy, following the success of Einaudi's previous ten albums.

The pianist describes Divenire as an album that contains a real journey and larger narrative while it interweaves solo, chamber and orchestral sounds.
Ludovico will be available in the U.S. for press, in New York on May 19, 20 & 21.






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