Tullahoma, TN (Darryl Worley Official Website) -
George Dickel Tennessee Whisky, a Diageo brand, today announced that it will be the title sponsor of country music star Darryl Worley's 2006/2007 Tour. Officially named the 'Darryl & Dickel Tour,' the brand will sponsor concert dates from coast to coast and promote a social responsibility message by Darryl.
'This sponsorship is the culmination of a relationship we started with Darryl two years ago when he performed at the distillery reopening,' commented Chris Musumeci, George Dickel Brand Manager. 'Like George Dickel Tennessee Whisky, Darryl Worley is Tennessee born and Tennessee bred. He embodies the talent, character and southern charm that fits perfectly with our handcrafted Tennessee Whisky.'
Darryl Worley is the first national recording artist George Dickel Tennessee Whisky has sponsored since the 1980s. Worley will record a radio public service announcement, be featured on national point-of-sale materials, and in-market promotions will be conducted at select on-premise concerts.
'When it comes to whisky, there's none better to me than George Dickel Tennessee Whisky!' says Darryl Worley. 'We're excited about our relationship with the folks at Dickel and the opportunity to take the 'Darryl and Dickel Tour' on the road. We have a new show around some great new music. It will be a rockin' good time!'
Worley debuted on the country charts with a trio of top-15 hits in 2000-01, "When You Need My Love," "A Good Day to Run" and "Second Wind." His breakthrough year was 2002 when Worley's touching ballad "I Miss My Friend," the title tune to his second CD, became his first No. 1 hit. After he spent Christmas 2002 entertaining America's troops in Afghanistan, Kuwait and Uzbekistan, he came home and wrote the patriotic anthem 'Have You Forgotten?', which became his second No. 1 song and remained at the top of the charts for six weeks. In the summer of 2004, 'Awful Beautiful Life' was released and soon rocketed up the country music charts to become a multi-week No. 1 record in January 2005. Darryl is currently in the studio recording his fifth album.
The Darryl and Dickel Tour will kick off in March 2006 and consist of approximately 80 dates throughout 2006/2007.
George Dickel Tennessee Whisky was established by George A. Dickel in 1870. The distillery is located near Tullahoma, TN in picturesque Cascade Hollow.
Today the brand is produced by using the same hand-crafted techniques set forth by Mr. Dickel more than 135 years ago. The distillery is open for tours Tuesday-Saturday from 9:00 AM -4:00 PM. For more information, call 931-857-3124 ext.230. The tour is free of charge.
George Dickel Tennessee Whisky No. 12 has received numerous awards for its taste through the years and most recently has been awarded the prestigious Gold Medal from the Beverage Testing Institute and rated 'exceptional' for four consecutive years from 2002-2005.
Diageo is the world's leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including Smirnoff, Guinness, Johnnie Walker, Baileys, J&B, Cuervo, Captain Morgan and Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo trades in some 180 countries around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com
