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Pop / Rock 10 November, 2015

Katy Perry Brings Fashion, Fantasy And Fun To H&M's Spectacular Holiday Campaign

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Katy Perry Brings Fashion, Fantasy And Fun To H&M's Spectacular Holiday Campaign
New York, NY (Top40 Charts / H&M) H&M's Holiday 2015 commercial is the ultimate celebration of the season. Katy first appears as a fairy before conjuring to life a cast of characters, from life-sized gingerbread men, to oversized presents on roller skates, and giant teddy bears. Katy gives every scene in the action packed and versatile spot her own twist. The soundtrack to the commercial is "Every Day Is A Holiday," a new song written by Katy for the H&M Holiday commercial, produced by Duke Dumont.

"I had such a festive time shooting this larger-than-life holiday commercial with Jonas Akerlund, and all of the fun clothes, especially my favorite, the Elfie Selfie sweater. H&M has been a part of the evolution of my personal style since I was 13, when I would start to incorporate fun, affordable H&M pieces into my vintage wardrobe. I can't wait for you to give your wardrobe some sparkle with this magical holiday collection," says Katy Perry.

In both the commercial and accompanying print campaign, Katy appears in festive looks from the H&M Holiday collection which mixes glamour, style, and fun. Included are pieces such as a lipstick-red dress, tuxedos with elegant flyaway sleeves, and a T-shirt embroidered with sequined red bows. Intricate details are everywhere, from fringe on a black mini skirt to embellishments on a cozy Holiday sweater. H&M's Holiday collection will be available in H&M stores and online beginning mid-November.

"I love the mix of style and updated traditions in this year's Holiday collection. These are pieces for pure pleasure, whether it's the perfect party dress for the best night out, or a cozy and fun sweater for relaxing with friends and family," says Pernilla Wohlfahrt, H&M's Head of Design.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M's business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has more than 3,700 stores in 61 markets including franchise markets. In 2014, sales including VAT were SEK 177 billion and the number of employees is more than 132,000. For further information, visit hm.com.






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