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Pop / Rock 11 February, 2011

Pop Star Aleesia To Be The New Face Of Urban Behavior Worldwide

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Pop Star Aleesia To Be The New Face Of Urban Behavior Worldwide
Los Angeles, CA (Top40 Charts/ Dharmata PR) Today, Pop Star, Aleesia (www.aleesiamusic.ca), boasting three hit singles and about to release her newest music video (for the dance-driven single "Not That Girl"), will be the new face of Urban Behavior (www.urbanbehavior.com), the leading-edge international clothing line sold at leading retailers around the world.

Aleesia is the fresh face of Urban Behavior's Spring/Summer 2011 campaign and will also be releasing her own line of denim, which will launch in summer 2011.

"I'm really excited to represent Urban Behavior," said Aleesia. "I've always loved their clothes - they have everything for you to dress for your mood, and that's so important. They make you look great and I'm always happy to help young women everywhere look their best."

Arif Noor, Urban Behavior's founder and Chairman, said Aleesia was the perfect ambassador for the Urban Behavior brand. "Aleesia is young, hip, and sexy and is the perfect match to represent the energy and fashion of Urban Behavior. We're excited to see her star rise and collaborate with her to bring Aleesia's personal fashion sense to our fashion-conscious consumers."

ABOUT ALEESIA

A refreshing combination of bountiful energy, apparent enthusiasm and true passion, 20-year-old Aleesia is a breath of fresh air. In a time when the music industry pays homage to the bizarre and foreign, comes a young girl whose girl-next-door beauty and natural talent shines as a positive influence on today's impressionable youth. With three hit singles and opening for artists such as Bruno Mars, Far East Movement, Adam Lambert, Kardinal Offishall, and Girlicious, Aleesia is on the path to pop star sensation. Her first single, "Bubble Gum", released in 2010, landed Aleesia on the radio charts with airplay on Top 40 radio and a steady stream of fans from across the globe. Her second single and video, the pop/dance inspired, "Headlights", widened her fan base, achieving amazing success at radio and video outlets.






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