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Country 08 February, 2021

Sister Hazel Announces New Single "When Love Takes Hold" Out March 1, 2021

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Sister Hazel Announces New Single "When Love Takes Hold" Out March 1, 2021
New York, NY (Top40 Charts) Kicking-off what is to be an incredible year, platinum-selling band, Sister Hazel, announces the world premiere of their emotionally-charged new song, "When Love Takes Hold" via HazelWorld: Sister Hazel's Global Gathering & Livestream Concert Saturday, February 27th. Letting their creative backgrounds shine, the intimate livestream will feature the celebrated Sister Hazel sound forged by 25 years of friendship and collaboration. The show will kick off at 8pm EST and tickets start at $20 with limited edition merchandise bundles available. The new single will be available for stream and purchase on Monday, March 1st.

"The beginning of "When Love Takes Hold" was actually written in 2015," explained Jett Beres, bassist for the band and cowriter. "We wrote most of this song in a very short time, made a quick acoustic demo, and there it resided in the vault. We always felt the song was a great fit for Hazel, and actually worked it up a couple times, but it never caught the magic. As we started to re-write this song five years after we had begun, our world seemed to be in a state of chaos, division, and hurting. As we developed this song in the studio and on the page, "When Love Takes Hold" became, to us, an anthem of connection, peace, and healing."

Co-written by Jeffrey East, Jett Beres, and Ryan Newell the chorus brings home a feeling we can all relate to and amplifies the power of the message:
Yeah, when love takes hold
On forever like it's never going to happen again
Don't take for granted that it won't ever end
Cause we never really know
When loves takes hold
And you find yourself falling head first on a stage of a play
You never rehearsed you learn as you go
When love takes hold
"After some distanced rewrites, our producer Ben Jackson, Ryan, and myself, worked through a demo that we all liked, and it was game-on! We finally found the vibe. All of us tracked at our home studios with Ben at the helm, and viola, Sister Hazel's first ever "distanced" recorded song!"

"When Love Takes Hold" was recorded at East End Studio in Nashville, TN by Ben Jackson and at Pulp Studio in Gainesville, FL by Michael Tubbs. Produced by Ben Jackson and Sister Hazel.

Originating from Gainesville, FL, Sister Hazel is comprised of five gifted, seasoned musicians whose well-spring of natural talent has been called "one of the Top 100 Most Influential Independent Performers of the last 15 years" by Performing Songwriter Magazine. Song "All for You," topped the adult alternative charts during the summer of 1997 and the success propelled their album to platinum status. Since then, the band has become firmly established not only in rock and alternative music, but now in country with four back-to-back Billboard Top Country Albums Chart entries. They have most recently co-produced a cleverly themed EP compilation series entitled "Elements," that includes a bonus seventh track that continued throughout the series. Living up to their fan-centered reputation, the band was a pioneer in the themed cruise industry by co-founding "The Rock Boat" and annually hosts events like the "Hazelnut Hang," and "Camp Hazelnut" that focuses on creating unique experiences and interacting with the fans. Sister Hazel has been equally attentive to connecting with their audience through social media having amassed over a million social followers. In addition to the events and touring, the band also gives back with "Lyrics For Life." Founded by singer Ken Block, the charity unites musicians and celebrities for concerts and auctions to benefit cancer research and patient-care charities.






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