New York, NY (Top40 Charts) Surely, you use social networking sites to share a part of your life with others or reach out to your customers. But would you take it a step further and start blogging? Come on, everyone seems to have blogs nowadays, and starting is so easy with present-day tools like
Crello, which provides you with professionally designed templates for beautiful posts. However, you may lack an understanding of why you should go blogging and how it can help you in your business affairs or social life. In fact, it can, and here is why and how.
Elevate Your Content Strategy
Have you noticed that more and more companies integrate corporate blogs into their sites or even create separate blog-centered platforms, which successfully compete with online media when it comes to niche news and trends? It's not some kind of blogging bandwagon � it's all about the effectiveness of content marketing. Standard advertising tools no longer produce a wow effect and provide up-to-date opportunities to build wraparound communications with customers. At the same time, content marketing drives three times more leads than paid search ads while being 62% cheaper. Impressive, isn't it? Another research shows that almost half of buyers peep into 3-5 posts on a company's blog before making a deal with it.
Actually, not every blog can bring you new clients or help in retaining your loyal customer base, yet, if handled wisely, blogging reaches a whole bunch of marketing goals. Here are just a few of the benefits you will enjoy with blogging incorporated into your marketing strategy:
- getting more traffic to your corporate website
- converting visitors into leads
- becoming an authority in your niche
- building a loyal community
- improving your SMM efforts
- obtaining comments and feedback
However, forget about a �tick box� approach since blogging requires not only much research and planning but also plenty of passion and skills.
Develop Your Personal Brand
Blogging is an awesome tool for building a personal brand because nowadays, consumers prefer connecting to a personality rather than a company, and they start to trust a specific person before placing confidence into a brand. We need to give credit to the development of the Internet and social media for this phenomenon, as they have boosted personal interaction and generated a rage for social proof. Statistics show that 68% of consumers rely on online opinions of other people about products and services, which makes personal experiences delivered through the Web the third most trusted source of information.
That's why even CEOs of major brands are now engaging in personal brand building while the companies themselves are allocating massive budgets for influencer marketing. And the latter has become a nice source of income for many bloggers who managed to create strong communities of followers to spread their influence on. So, whether you are an entrepreneur trying to promote your business or just a person passionate about something that might interest other people, you can thrive on blogging through establishing an image, impression, and position.
Maximize Your Personal Growth
Well, you may or may not make money off blogging, but you can surely do yourself a favor by investing some time and effort into self-development. Let's list some of the benefits you can gain:
- Improving your writing skills. It might seem too simple, but you will be surprised how many people find it challenging to put their thoughts into words.
- Blogotherapy. Writing is proved to have a healing effect, and by translating your problems into posts, you can come to better understand yourself or get support from your readers.
- Finding like-minded others. If you are really into something, your posts (or searching for information for your posts) will connect you to people and communities who are on the same page.
- Inspiring people. Don't you want to share your knowledge and expertise and get even more inspiration in response? When other people start telling you how your experience changed their lives, it really adds wings.
- Acquiring new skills. What do you know about SEO? Can you create graphics to illustrate your posts? There are plenty of tools to master and things to learn on your way to self-improvement as a blogger.
Bottomline
Blogging is a go-to online activity for brands and individuals since it can serve multiple goals, and everyone can tailor it to their needs. If you are still out of the loop, it's just the time to join the army of bloggers and, maybe, become one of the best.
