New York, NY (Top40 Charts) Boston-based Performer, Ari B, announces the release of her video "Dance Into The Party," via Popstar Magazine. This video was directed by Wayne Isham (Britney Spears, Michael Jackson, Madonna, NSYNC), garnering almost 243K views just weeks after it's release. Ari tells Popstar Magazine that Wayne "was very enthusiastic and was so involved when working with everybody who was there - it sort of stuck with me that whenever he complimented me, he made sure that I took it and understood it - everything that comes out of his mouth is with purpose, and he wants to make sure his words come across, always. Such a genuine, intelligent, nice guy."
Born and raised in Boston, Ari has always lived her life with passion and perseverance. She believes that music is the conductor of our beating hearts, furthermore fully shaping our perspectives. The story behind "Dance Into The Party" speaks to this, showcasing vulnerability and acceptance. The video begins with two dance groups challenging each other to a battle, which continues throughout the video until the ending. The competing groups eventually realize that they have more in common than they thought, and they can see beyond their differences with their equivalent passion for dance. The glass is broken in the final scene; Ari is leading her group into the opposing room, and together the two groups no longer dance separately, but united as one large group. As fantasy becomes reality, we see their passion for dance and power shine through, within a spirit of respect and profound acceptance.
Broadway World raves about the video, stating "Ari B is an award-winning teenage performer, with a rapidly growing fan base for her original music and captivating dance-powered music videos." Ari began discovering her passion at the young age of 7, starting off in theater which led her to lead roles in "Into the Woods", "
Carrie", and "West Side Story." She also had principal roles in short films, regional commercials, and feature films, such as the ABC movie, "The Makeover." As a dancer, she became the youngest ever to perform with the pre-professional dance company,
Boston Youth Moves, in downtown Boston. With her love for dance, and soulful singing voice, Ari B is a force to be reckon with. Keep up with Ari B and stay tuned for new music and show announcements.
