Rita Ora Launches Her Debut Collection Ahead Of European Tour

New York, NY (Top40 Charts) Rita Ora has been a designer, ambassador and model for some of the biggest brands in the world and now the pop superstar launches her very own merch collection ahead of her coming tour.
Entitled 'ROARA REPUBLIC' the gender-neutral collection will launch exclusively on the star's website on 3rd March 2018. The collection includes crewneck sweaters, hoodies and tees as well as a range of headwear options, with prices ranging from £25 to £55.

Rita, who is known for her style and creativity, took inspiration for the collection from the UK and London's rich and diverse legacy, in particular digging into the late 90s street aesthetic to add a particularly nostalgic vibe. Working alongside her creative team of Simone Fiorito and Elena Sahatciu, and backed by leading merch experts Bravado, together they have created a unique and inspiring merch range that is sure to impress fashion fans worldwide.

About the collection Rita Ora stated; "I have been working secretly on this for a while with my team. I am so passionate about fashion so it's such a pleasure and honour for me to be able to express that through my very own collection. It is meant to inspire you to be your best self, your own hero!"

Previously, Rita spent three successful years designing for adidas Originals. In that time she came up with 15 collections and honed her craft as a designer, creating designs that were worn by the likes of Gigi Hadid and Beyonce. This new range of designs signals the singer's move towards the founding of her own fashion movement with an aptly named brand identity to suit - the ROARA Republic!