Pitbull's Planet Pit Roba Interactive Ipad App Takes Fans Deep Into The Life Of 'Mr. Worldwide'

New York, NY (Top40 Charts/ Jaybird Communications) ROBA Interactive's Planet Pit iPad App for Pitbull gives fans an intensive view into the life of the international superstar. The multi-media app, conceived and produced by ROBA, redefines the music experience with hours of behind-the-scenes interviews about the making of every track on his highly anticipated sixth studio album Planet Pit, available today. The album features a host of pop music luminaries including Marc Anthony, Enrique Iglesias, Chris Brown, Jamie Foxx and Kelly Rowland. Pitbull also surrounds himself with many of today's hottest artists, including Ne-Yo, T-Pain, Sean Paul and top producers David Guetta, Afrojack, RedOne, Polow Da Don and DJ Frank E. In fact, this marks the first time that Pit has worked with super-producers Dr. Luke, Benny Blanco and Max Martin.

The ROBA App footage brings you behind the scenes to see Pit recording everywhere, from his hotel room to 360-degree views of his "closet studio," along with session notes and Producers Corner features with isolated tracks from "Mr. Worldwide." His handwritten lyrics in Spanish and English are available with translation. There is also an interactive timeline of Pit's career, tracking his journey from the teenaged Chris Perez doing his Freestyle street rap to becoming Pitbull to "Mr. 305" to "Mr. Worldwide."

"I want people to see this iPad App and say, WOW! Now I get Pit," says Pitbull. Pit went on to say, "This ROBA App allows fans to see behind the scenes, and for the first time get a chance to see what happens in the studio as I work with legendary artists like Marc Anthony, Enrique Iglesias, Ne-Yo, Chris Brown, Jamie Foxx and others, and how the greatest DJ's, engineers, and producers in the world create music for fans to enjoy... it's an amazing journey."

The app will be available in the iTunes App Store starting June 21, concurrent with the release of Pitbull's album Planet Pit, available on Polo Grounds Music/J Records imprint (Mr. 305 Records). An online video demonstration of the Pitbull Planet Pit ROBA music app can be seen at https://robainteractive.com/pitbull/-

The Planet Pit ROBA app includes:
- Over 30 never-before-seen HD videos
- Over 250 pages of photos, videos, audio, articles, artist info and more
- 300+ high-resolution photographs of Pitbull and his collaborators
- ROBA Exclusive Producers Corner including solo tracks, recording setups, building album artwork and more
- Exclusive interviews with Pitbull, RedOne, Afrojack, Clinton Sparks, Nayer and others
- High-resolution slideshows
- Exclusive artist and producer audio interviews
- History and business chapters containing interactive timeline of Pitbull's career and inside industry viewpoints
- Producer notes and artifacts
- Unique interactive content including lyrics, schedules, Pit's lyric book, 360� view rooms, track & FX sampler
- Internet portal to all things Pitbull, including access to his Facebook page with over 7-6 million fans
- Sound samples of album tracks and the ability to purchase music
- And much more

Pitbull's current global smash "Give Me Everything" featuring Ne-Yo, Nayer and Afrojack is on pace to become one of his biggest hits ever, at No 2 on the Billboard Hot 100, No 1 in the U-K. and in the top ten in over 15 countries. In addition to the high profile launch of Planet Pit, Pitbull will make multiple national television appearances including the Today Show Summer Concert Series and The Voice amongst many others. Pitbull currently lines the covers of Billboard and Latina Magazines and will embark on an arena tour with Enrique Iglesias starting in Australia then across the United States in the fall.

"We are connecting the dots between fans and artists," said ROBA chief designer/programmer and co-founder Rick Cikowski. "Working closely with Pit and his team during the production of the Planet Pit App we were able to explore Pit's world and the world of pop music today. This will help fans understand the unique creative process that groundbreaking technology allows."

In addition to the ROBA app, the new album, upcoming Enrique Inglesias tour and Zumba fitness dance routine to the new song "Pause," Pit has continued his entrepreneurial ventures, introducing Voli, his own line of premium, low-calorie vodka and a partnership with Sheets, the dissolvable energy strip. Pitbull also successfully launched his own Polo Grounds Music/J Records imprint (Mr. 305 Records) and inked major sponsorship deals with blue-chip brands Kodak, Dr Pepper and Bud Light.