New York, NY (Top40 Charts) The BPI in association with
Music Ally is launching The
Music & Tech Springboard Programme - a new initiative designed to bring the music community and tech startups closer together.
Consisting of a free eight-episode video series available on YouTube here, alongside free BPI membership and a six-month free subscription to
Music Ally, the programme aims to demystify the industry for anyone passionate about innovating in music - from existing startups and people within larger tech companies, through to new founders who believe they may have a great idea but aren't quite sure where to start.
The video series acts as a learning resource for those interested in the world of music/tech startups, and features an impressive array of high-level executives drawn from record labels and distributors (Universal
Music UK, Sony
Music Entertainment, Warner
Music UK, PIAS), PROs (PPL, PRS), accelerators/incubators (Abbey Road Red, Marathon Artists Labs), law firms (Reed Smith), advisors (Lewis Silkin/ Eleven Advisory, Becky Brook Consulting) and successful tech start-ups (Melody VR, Landmrk, JAAK, Click'n'Clear). See Notes.
The Springboard membership offers startups access to all of the BPI's resources - from market intelligence, to free training courses and access to networking events - for free until the end 2020, with a discounted rate offered from 2021. In order to qualify, companies must operate in the music & tech space and meet either an age (not older than 5 years) or size (no larger than 20 employees) criterion. Both UK and overseas applications are welcome. For more details, click here or email
[email protected].
Additionally,
Music Ally is offering a six-month free subscription to its industry-leading business information service, including a daily news bulletin and regular in-depth reports. The same qualification criteria apply. To take advantage of the offer, all employees of qualifying startups should sign up athttps://MusicAlly.lnk.to/StartupSignup.
Born out of the need to make the music industry more accessible to talented people who at times feel unable to navigate its complexities, the series focuses on the expertise and personal experiences of the contributors, as they share their thoughts on how tech innovators can best approach and work with the music industry. The videos also include plenty of practical advice on the do's (and don'ts!) of these relationships.
This resource was put together before the COVID-19 outbreak, and both the BPI and
Music Ally acknowledge there may be some areas that startups may feel have not been addressed. The BPI therefore welcomes any questions for contributors that aren't covered in the video series, and a FAQ document to accompany the series will be published later in the year. Questions should be emailed to
[email protected].
Senior Special Projects Manager, and the originator of the
Music & Tech Springboard Programme for the BPI, Casandra Strauss, said: "We genuinely hope this initiative goes a long way in further democratising access to information and our industry. We are thrilled to be joined in our mission by
Music Ally as our partner, as well as the best and brightest names in our field, who have contributed their valuable time and expertise towards pushing the boundaries forward in this space and showing once again that the recorded music industry is at the forefront of innovation. We couldn't be more grateful to them - and I'm sure we're all excited to see the new crop of start-ups joining our community."
Paul Brindley, CEO & Co-Founder
Music Ally said: "So many startups face problems when dealing with the music industry because of a lack of knowledge or lack of experience in knowing how the industry works and how best to deal with the various parts of the business. This programme convened by the BPI provides invaluable insight from some of the most experienced and knowledgeable practitioners. We urge anyone who is seriously looking to engage with the music industry to look at this series of videos first to pick up some great tips to help them on their journey and to give them the best chance of success."
Tom Nield, Co-founder Landmrk, and contributor to the
Music & Tech Springboard Programme video series, said: "It can be easy to overlook certain parts of an industry when carrying out your work, especially when you are starting out. The BPI's
Music & Tech Springboard Programme not only illustrates who the key stakeholders are and what they do, but gives crucial insight into what they actually want and need. I wish we had had this resource when we were starting out."
Springboard Learning Programme - full list of videos & contributors
Introduction & Overview
Geoff Taylor, Chief Executive, BPI & BRIT Awards Ltd
Paul Brindley, CEO,
Music Ally
Labels
Adrian Pope, Chief
Digital Officer - [PIAS]
Glenn Cooper - Senior
Director of Business Development & Strategic Partnerships, Universal
Music UK
Scott Cohen - Chief Innovation Officer, Recorded Music, Warner
Music UK
Victoria Cruz - Global Business Development & Partnerships, Sony
Music Entertainment
Legal
Gregor Pryor, Partner & Co-chair of the Entertainment and Media
Industry Group, Reed Smith
Sophie Goossens, Partner, Reed Smith
Licensing
Jez Bell, Chief Licensing Officer, PPL
Nick Edwards, Head of Online, PRS for Music
Advisors
Becky Brook, Founder, Becky Brook Consulting
Cliff Fluet, Partner, Lewis Silkin/ Eleven Advisory
Accelerators & Incubators
Isabel Garvey, Managing Director, Abbey Road Studios/ Abbey Road Red
Paul Rene Albertini, Chairman & Founder, Marathon Artists
Media
Stuart Dredge, Editor-in-chief,
Music Ally
Startups
Chantal Epp - Founder, Click'n'Clear
Joanna McNally - SVP Licensing,
Melody VR
Tom Nield - Co-founder, Landmrk
Vaughn McKenzie-Landell - Founder & CEO, JAAK
