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Latin 01 September, 2007

'Bigger On MUN2' Multiplatform Campaign Gets Even Bigger With Eve And Tego Calderon

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LOS ANGELES (Top40 Charts/ MUN2) - Universal City, mun2, the preeminent voice for Latino youth in America, is doing it even bigger with a month-long dedication to the groundbreaking Latin urban artist, Tego Calderon and multi-platinum female MC, Eve. Kicking off on August 31st, the entertainers take over mun2 programming throughout September with live performances, hosted shows, original promos, music video blocks, bumpers, banners, exclusive interviews, interactive features and special presentations. Tego Calderon and Eve are Bigger on mun2 through September 28th.

Tego Calderon and Eve are both forerunners in their respective musical genres, says Flavio Morales, VP of programming for mun2. As strong voices that consistently break barriers, these artists embody the eclectic interests of our bicultural audience and offer the best of both worlds. These two stars are extremely popular among our audience and we're glad to give them all-access on mun2.

Tego Calderon has taken reggaeton to the next level as the first artist to be signed on a major U.S. label. After the overnight success of El Abayarde, he has paved the way for other Latino rappers with his visionary rhymes and rhythms, seamlessly traversing through Jamaican dancehall, hip-hop and salsa. After various world tours and shooting schedules with John Singleton, the mun2 audience will get a first look at what's next, including more info on his new album, El Abayarde Contra-Ataca, dropping August 28th.

As part of the Bigger initiative starting on August 31st, Tego takes over a slew of programming and will be featured in original network promos. On Friday, September 7th, fans can catch Tego Calderon performing several soon-to-be hit songs from his new album on 'Vivo' at 4PM. Then, 'One Nation Under Hip-Hop' presents an exclusive interview between Tego Calderon and mun2 host Frankie Needles on September 21st at 7PM. A special 'mun2Talks2' with Tego begins airing on September 15th and will air throughout the month. Finally, a Bigger '2RSLVJ' airs on September 29th at 9PM with the stars of the film Illegal Tender, including Tego and co-stars Wanda de Jesus and director John Singleton.

Sharing the Bigger spotlight on mun2 is the multifarious mega talent, Eve. Her Eve-olution from music to fashion and film has made Eve the queen of the hip-hop game. The Ruff Ryders First Lady got her start in street battles, but quickly shot to the top of the charts yielding multi-platinum success with her no-nonsense rhymes. The triple-threat talent's upcoming release, 'Here I Am,' features her signature raps alongside ace production by Timbaland, Neptunes, Swizz Beatz and Scott Storch. The video for the lead single 'Tambourine' has kept mun2 audiences popping and shaking, so be sure to see what happens when Eve gets Bigger on mun2.

Also starting August 31st, the First Lady appears in an originally-created promo for Eve: Bigger on mun2. On September 7th, Eve drops the '411' at 4PM on VIVO and on September 13th at 7PM mun2 presents a Bigger 'One Nation Under Hip-Hop'. Catch the very special One Nation 'no boys allowed' interview with our guest and mun2 host Yasmin Deliz. Finally, on Saturday, September 22nd at 9PM, Eve takes the hot seat on '2RSLVJ,' sharing up-close and personal anecdotes while playing her favorite videos on mun2.

The big party with Tego Calderon and Eve kicks off Friday, August 31st. For more information and show clips please visit the award-winning web destination for all things mun2, www.holamun2.com.






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