New York, NY (Top40 Charts) Hennessy, the world's best-selling Cognac, invites you to take a glimpse into the heritage and inspiration that fuels Latin Global
Superstar Maluma with the release of Hennessy V.S.O.P Limited Edition by Maluma. This vibrant limited edition bottling of Hennessy V.S.O.P encapsulates his ever-evolving perspective & constant strive for reinvention.
Maluma, who has partnered with the brand since 2019, breaks ground as the first recording artist to ever collaborate with Hennessy on a limited edition bottle, representing a testament to Hennessy's "Never stop. Never settle." brand ethos and a celebration of the impact of Latin culture on art, music, and fashion. It's the artist's first time ever designing a bottle, where his essence and global influence are reflected in the neon hues and shapes.
"For me, having the opportunity to be the first recording artist to design a Limited-Edition Hennessy V.S.O.P bottle is a representation of never stopping and never settling to represent our Latin culture globally with passion, dedication, and honor," shares Maluma. "Our beautiful diverse and blended Latin culture inspired the vibrant colors and tones of my design for the bottle. I wanted to represent the warm hospitality of our people and how we enjoy life through music, family values, and our culture's history."
Maluma's career is bigger than himself: his inspiration and successes represent the collective dreams of his family, his community, his fans, and the culture they revere. Throughout his career, he has continually strived to break boundaries, transcending the world of music to become a global superstar and cultural icon.
"Hennessy has a long history of championing and celebrating those who push the limits of potential, and Maluma's journey is the perfect personification of our brand ethos." said
Jasmin Allen, Senior Vice President, Hennessy US. "With this collaboration, we continue our legacy embracing Maluma's expansive perspective in this Hennessy V.S.O.P limited edition - where quality meets unapologetic originality.
The Hennessy V.S.O.P Limited Edition by
Maluma design is available nationwide for a limited time for $64.99 RSP. A collectible edition - featuring a bottle glorifier - will be available for pre-order on ReserveBar.com starting today.
To learn more about Hennessy V.S.O.P, please visit Hennessy.com and follow @HennessyUS on Instagram, Facebook, Twitter as well as the hashtags #HennessyVSOP and #HennessyxMaluma.
Bringing an undeniable presence and memorable sound to the stage, Juan Luis Londoño Arias, known to his fans as "Maluma," has skyrocketed onto the music scene within the last 10 years. At 28 years old, he has crossed-over into the American, Asian, Latin American, European, and Middle Eastern markets in the last two years making him one of today's hottest, top-charting, music sellouts and international Latin superstars to come out of South America. This singing/songwriting/acting powerhouse was born and raised in Medellín, Columbia, and is one of social media's most followed artists in the world. Signed to Sony
Music Columbia, Sony Latin, and RCA,
Maluma started his career at 16 years, where he sang and performed in the streets of Medellín and became in demand for Sweet 16 parties, school concerts, festivals and more.
Maluma has released six studio albums including his most recent album, "#7DJ -
Seven Days in Jamaica." Recently, his popular hit single "Hawái," became 14x platinum/diamond certified; his "Hawái Remix" featuring The
Weeknd became 6x platinum and his fifth album "Papi Juancho" is now 4x platinum certified. In addition, this February 2022,
Maluma will make his on-screen debut with his first acting role as "Bastian" in the film "Marry Me," alongside
Jennifer Lopez and Owen Wilson, which will be accompanied by a soundtrack written by
Maluma and JLo.
Maluma has a non-profit foundation in Columbia called "El Arte De Los Sueños ," focusing on helping kids stay out of the streets and dream big with the art/music programs they offer.
