JCPenney & Univision Present 'The Christmas Gift' With Alejandro Fernandez

PLANO, TX. (Top40 Charts/ JCPenney/ Univision) - With "The Christmas Gift" - a broadcast special sponsored exclusively by JCPenney - Univision viewers across the U.S. will be able to celebrate the holiday season this year with Alejandro Fernandez, one of Mexico's dearest and most renowned artists. The one-hour special, airing Nov. 23 at 9:00 p.m. CST/10:00 p.m. EST/PST, will bring viewers inside the home of Fernandez to enjoy an exclusive concert and learn the singer's secrets for celebrating the holidays.

Set as an intimate fireside chat with Univision personality Giselle Blondet, the broadcast special will feature exclusive, never-before-seen footage of Alejandro Fernandez performing at his Tequila, Mexico concert earlier this year. Along with a mix of pop and ranchero hits, Fernandez will also sing one of his favorite traditional Christmas carols, "Noche de Paz" (Silent Night), and will be joined onstage by fellow recording artists Reyli and Leonel Garcia, of the popular singing duo Sin Bandera.

"We are extremely happy to be partnering with JCPenney to bring this wonderful holiday broadcast special to our viewers," said Otto Padron, senior vice president of programming and promotions at Univision Television Network. "It is such an exciting kick off to the holiday season as we not only provide an intimate look into the personal side of Alejandro Fernandez, but also bring this concert to U.S. audiences for the very first time."

In addition to its sponsorship for "The Christmas Gift," JCPenney has also selected one of Fernandez' latest songs for its holiday marketing campaign. The song "Cuando Estamos Juntos" will be featured in a Hispanic holiday television commercial, set to air from Nov. 11 � Dec. 24.

"As he celebrates his 15th anniversary as a singer, we are proud that Alejandro Fernandez is joining JCPenney in celebrating the holiday season with our customers this year," said Olivia Vela, multicultural marketing director for JCPenney. "His participation in our sponsorship of 'The Christmas Gift' broadcast special, as well as the use of 'Cuando Estamos Juntos' � a song that embraces the meaning of family, particularly during the holidays � is a perfect gift to our customers this Christmas."

Join Univision audiences across the country on Friday, Nov. 23 at 9:00 p.m. CST/10:00 p.m. EST/PST to view "The Christmas gift" from JCPenney: Alejandro Fernandez' Most Recent Hits. This television special will be rebroadcast on Univision on Dec. 25 at 11:00 a.m. CST/12:00 p.m. EST/PST.

The album "Viento a Favor", which has sold more than half a million copies, is featured in the Alejandro Fernandez tour of Mexico, Central America, South America, Spain, and the United States throughout 2008.