New York, NY (Top40 Charts) Every new independent artist fantasizes about going viral one day. And many artists have already seen their dream come true. But that didn't happen in a vacuum. Their hard work and smart promotional strategies eventually paid off.
While it is difficult to tell how people will react to your music, it is challenging but not impossible to make your music go viral. Do some research about viral songs by independent artists, and you'll know what marketing strategies worked for them.
Creating Viral Marketing Campaigns
While you can come up with genuinely unique and creative music, your work is less likely to get visibility without a proper promotional campaign in place. Most independent musicians who went viral used a combination of the following methods:
- They created truly creative music
- Their content was unique enough for people to share
- They used modern, digital marketing campaigns
The most important step after creating unique music is to make it go viral by getting it in front of as many people as you can. And digital marketing is the name of the game in today's world.
Here's a rundown of the most effective promotional strategies that are sure to make your content go viral.
Social Media Presence
It is a good idea to begin your promotional campaign with a social media presence. By doing so, you will stay connected and engaged with your followers. Posting your music to social media networks, such as Facebook, Twitter, YouTube, Spotify, and Instagram, can increase your likelihood of going viral. Also, consider using social media ads to reach a wider audience. Be sure to engage your audience by posting regularly and keeping them updated about your upcoming albums.
Website
If you don't already have a website or blog, you are missing a potential audience that might be interested in your artwork. It's time you should create a website; however, make sure it is professionally developed and accentuates your image as an artist.
Think of your website as your home on the internet. It must have all the essential information about your career as an artist. Keep your site lively with new music content and news about your upcoming albums. Give your website users the option to interact with you through comments and chat. And use search engine optimization to make it easy for your audience to find your website.
Spotify Promotion
Spotify provides independent artists with the best opportunity to promote their work and increase their chance of going viral. But merely setting up a Spotify account is not enough. You have to optimize your artist profile, put up content, and make the most out of the channel's features.
While your bio and artist profile image can help your profile stand out, your work is not going to get exposure without followers. But getting Spotify followers and plays can be challenging for many new artists. The traditional way of getting followers and fans is slow and cumbersome. And there's no guarantee your music will go viral.
The good news is that you can boost your follower base and plays within days by buying real Spotify plays and followers. But beware of bot-based promotion services because the followers you get from them are not real people. Those machine-generated followers can risk getting your profile banned by the guys at Spotify.
The best and guaranteed real Spotify promotion provider so far is Spotistar. The followers and plays you get from Spotistar.com come from real people and real accounts. These people will follow your account, play your music, and engage with your content, increasing your likelihood of going viral.
Press Release
Press releases help independent artists get more exposure to their work, besides generating traffic to their social media accounts and websites. In fact, it is a powerful tool to brand your work and your image as an artist. Many news outlets and websites out there are looking for content to fill in the gaps. This provides you with an opportunity to publicize your work. A well-crafted press release is sure to increase your visibility.
If you don't have the time to do all the press releases work by yourself, consider getting the help of press release writing and distribution services. Fortunately, many press release services are dedicated to promoting artists and music. They know what it takes to draw attention to your artwork and make you go viral. These services can even promote your Spotify account by including your profile's link in the press releases.
Get Started
You gave your blood, sweat, and tears to create a fantastic piece of music. But your hard work is less likely to go viral or get the exposure it deserves without a solid marketing plan. If you disregard this aspect, it can be a reason for your failure to go viral. Act now and use these strategies to increase the chance for your music to go viral.
