New York, NY (Top40 Charts) Music Choice, the #1 music provider on television, is putting its marketing, programming and creative muscle behind breakout artists in 2016. Starting today, the music powerhouse will officially roll out a yearlong strategic initiative called 'Music Choice
Brand New This Week' that highlights the most compelling new music, videos and artists who are impacting pop culture throughout the year. The strategy is a joint programming, creative and marketing initiative that allows the music network to expand music and artists discovery.
Each week
Music Choice
Brand New This Week will highlight the hottest acts with a focus the latest adds on the
Music Channels, exclusive On Demand content, video premieres, and social media components such as artists' take-overs, exclusive weekend sweepstakes and tweet-worthy moments!
The network will partner with a variety of artists to reflect their diverse offering of genres. Artist such as Zendaya, 5th Harmony, Fetty Wap, Alessia Cara, Tory Lanez, Gwen Stefani, BJ the
Chicago Kid,
Rihanna and Mainland will help kick off the initiative. These artists will be included in variety of promotional opportunities, including a branding campaign that will live on and off channel, content promoting
Music Choice's robust App; original content like 'Primed', the network's emerging artist series; album premiere stunts on the
Music Channels, and exclusive content streaming on the
Music Choice Video Channels.
Nolan Baynes, Senior
Director Marketing at
Music Choice stated: "Music Choice is committed to not only breaking new music but supporting new artists. This has been the foundation for our company over the years, and this program is a direct reflection of that philosophy."
Music Choice
Brand New This Week leverages each platform - On Demand,
Music Channels,
Music Choice Play and the
Music Choice App - providing opportunities for artists, managers, record labels and the music industry to maximize exposure for new music and videos, ultimately strengthening artist development and sales. Additional programming elements will be released throughout the year including dedicated video channels on the
Music Choice App and exclusive content pieces.
