New York, NY (Top40 Charts) Following a successful inaugural event in 2014, NBCUniversal Telemundo Enterprises'
Digital and Emerging Business division today announced its "2nd Annual Hispanic Influencer Summit," taking place at Maná Wynwood in Miami, FL on Friday, November 6, leading up to the iHeartRadio Fiesta Latina event on November 7. More than 75 of the most influential names in social media, including Werevertumorro, Yuya, Wereverwero and Lele Pons, will be on hand to interact with brands and platforms about how to generate forward thinking that will effectively and authentically reach U.S. Hispanics, who are more likely to use social media than the rest of the population.
"These influencers comprise of some of the best and brightest minds in social media, talented producers of the type of creative content that we always strive to create for TELEMUNDO, and their vision constantly inspires us to push the envelope and set higher standards for ourselves," said
Peter Blacker, EVP,
Digital Media and Emerging Businesses, NBCUniversal Telemundo Enterprises. "We value this annual event as a way to give back to the influential minds that are shaping the way U.S. Hispanics interact online and connect them to the industry's top brands in a forum that will yield benefits for everyone."
The event, organized in partnership with LatinWE, the premier Hispanic talent management and entertainment marketing firm in the U.S., will kick off with a fireside chat with singer
Becky G and feature keynotes from top social brands like Facebook, Instagram, Snapchat, Twitter and YouTube. TELEMUNDO novela star Gaby Espino, NBC UNIVERSO's Yarel Ramos and more stars will lead workshops. There will be presentations from
Sofia Vergara for
Ninja coffee makers and Disney on upcoming films. Don Q Rum will host an interactive tribute to
Celia Cruz connected to TELEMUNDO's new hit show Celia. In addition, Neutrogena will introduce its upcoming social campaign and YouNow will highlight new technology. The summit will also include roundtable discussions moderated by representatives from emerging platforms like Pinterest, Giphy, Phhhoto and much more.
"Young influencers with their social media and digital platforms have become a powerful community that is changing the rules of the marketing and entertainment worlds, opening all sorts of new opportunities for brands and products. LatinWE is proud to represent these clients that reach millions of fans directly, allowing the firm to operate as a media company with a unique rapport with potential consumers. This event is a great way to showcase and celebrate the exciting opportunities of the influencer movement," stated Luis Balaguer CEO and co-founder of LatinWE.
The summit will conclude with the influencers at the iHeartRadio Fiesta Latina on Saturday, November 7, 2015 from the AmericanAirlines
Arena in Miami, an event celebrating the best in Latin music with an amazing line-up of soon to be announced performers. Highlights from the iHeartRadio Fiesta Latina will air on TELEMUNDO on Sunday, November 15 at 8pm/7c.
