New York, NY (Top40 Charts) EFT = Effort MEGA = Maximum
EftMega, a radical new, artist and consumer-friendly digital music store has just launched at EftMega.com.
With the goal of becoming the go-to destination for all things independent, including metal, punk, emo, hardcore and more, EftMega provide a new platform for artists to sell music, retain rights, and control exposure and offers consumers a discovery system that properly connects fans to music and creates a meaningful engagement with the artist .
Site founder and former The Movielife drummer and artist manager Evan Baken says, "I think a large part of the music population of fans and artists are being ignored. The shit that I love is being lost under the drama of streaming services competing to lose less money. Their models have yet to deliver what they claim. We don't need more of the same. We need a simple and effective way of compensating artists and connecting them with fans, and I believe wholeheartedly that EftMega will do that.
Music is personal. Albums are essential."
The 7-point plan behind EftMega is as follows:
1. They only sell albums
2. Every album sells for $6.25
3. Artists get $5.00 of each sale
4. They rank every artist by effort so working hard gets your more exposure that costs nothing
5. They categorize every artist by scene
6. Every release is unsigned or licensed by a label (hence artist-owned)
7. There are no commitments or exclusives
For Artists:
• Their system is intended to eliminate the need for traditional magazine, internet, and radio charts that are primarily based on spending money and suffer from internet manipulation
• Reliance on labels is minimized or eliminated
• Their platform is designed to reduce the expense needed for exposure, minimize the costs to distribute music, and expand the reach of the artist's audience
• Artists can obtain valuable foot traffic with accidental discovery on the site
• Artists will receive free information to improve decision making
For Consumers:
• Purchases can be made quickly, easily, and with less decision on cost
• They have built-in filtering so serious acts rise and pretenders sink
• Using scenes to create a better tool for discovery
• The One-Price Model gives the consumer a compelling product at the right price
• They have eliminated the consumer debate of the various price structures and their value
Baken adds, "We are, fundamentally, a music store. However, we only sell music that is provided to us by artists directly, or by labels whose artists retain ownership of their masters. We are not anti-label, we are simply pro-artist. Think of us as a musical farmer's market."
"What we are proposing is a way for bands to connect with an audience and get meaningful visibility by ranking them in order of effort. Those that put forth the most effort to further their career get the most exposure on our website. Put in the effort and you will see maximum results. It can be that simple. This is where we got our name…EFT = Effort + MEGA = Maximum"
Artists and consumers can find more information at EftMega.com along with blog posts, editorial content and artist interviews, including a new Q&A with
Bayside bassist Nick Ghanbarian.
