New York, NY (Top40 Charts / Nextune, Inc.) Holiday music is an important part of the Christmas season. Having the right music can boost sales by setting the mood for holiday shoppers and diners.
NEXTUNE created 16 holiday-themed music channels for just about any business environment - channels such as Christmas Crooners, Christmas R&B Blend, Christmas Dance Blend and a dozen more.
"During the holidays, no matter how you celebrate or what your beliefs, music is almost always an important part of the celebration," says
Thomas Riis, a musicologist and director of the American
Music Research Center in the University of Colorado at Boulder's College of Music.
An important feature of NEXTUNE is that its music is licensed for public performance with ASCAP, BMI, GMR and SESAC. Business owners have no need to get separate licenses when subscribing to NEXTUNE. As a comparison, direct licenses with the Performance Rights Societies can be as much as five times more using a consumer streaming music service.
Having the right music during the holidays can create a positive atmosphere and influence a positive mood in shoppers. This understanding is supported in a study by Ronald P. Hill with The American University, and Meryl P. Gardner with New York University. They determined,
"Positive moods increase the probability that individuals will engage in behaviors with expected positive outcomes, and decrease the probability that individuals will engage in behaviors with expected negative outcomes."
Consumers who find themselves in a happy mood are more likely to make a purchase than those in an unhappy mood.
However, too much holiday music can burn out employees. To combat Holiday Fatigue, NEXTUNE created exclusive blends of holiday music with non-holiday selections. These holiday blends provide just the right amount of holiday cheer while not overdosing employees or customers with wall to wall Christmas selections. And if 16 channels of holiday themes are not enough, business owners can create their own holiday concept with NEXTUNE's Channel Maker. Whether you operate a retail shop or restaurant, with over 150 channels of music to choose from, NEXTUNE offers a channel for just about anyone.
NEXTUNE is available from the Apple® APP Store where it is a free download. It's easy to find with the search term "NEXTUNE." New subscribers get 30 days to try the service free and a 20 percent Holiday discount on the $24.99 a month subscription fee. If after the free trial they like it, the cost is just $19.99 a month starting with the second month.
About NEXTUNE - NEXTUNE is an online streaming music service licensed for business use. We offer curated music programming specifically designed for a variety of business environments such as retail stores, restaurants, bars, offices, medical centers and hotels. We use our patented Bio-Rhythm technology to create playlist arrangements that result in an uplifting, positive experience for consumers while waiting, dining and shopping.
