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Music Industry 21 September, 2010

Qtrax Beta Available In Malaysia

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Kuala Lumpur (Top40 Charts/ Qtrax Official Website) - Qtrax (A Div. of BLLN.PK), the much anticipated and eagerly awaited FREE and LEGAL online music download site, is operating its beta service in Malaysia. The new and revolutionary service is available for Malaysian music fans at www.qtrax.com. Qtrax will finally provide music fans what they have been demanding for years: free, high quality, downloadable music - that with Qtrax, is completely legal. With the demise of an increasing number of illegal sites, Qtrax's launch is very timely, as the music industry is finally having some success in closing down widely used illegal sites. Unlike the operators of the illegal sites, Qtrax has secured unique licenses with major music labels, and is therefore able to provide completely legal music downloads.

Allan Klepfisz, co-President & CEO of Qtrax remarked: "We are very excited to be operating our Beta in Malaysia. Our involvement with Malaysia goes back many years. Several of our first investors were from Malaysia as is the esteemed Chairman of our Advisory Board, Larry Gan." Klepfisz continued, "Malaysia has been challenged by music piracy and is taking the requisite steps to reduce it. We hope to make a significant contribution in helping to eliminate the illegal distribution of music."

Qtrax imposes no pre-conditions to downloading free and legal high quality music. Qtrax is web-based and does not require the downloading of any software. Qtrax does not expose the user to the security and virus risks associated with illegal file-sharing and peer-to-peer services. The Qtrax user benefits from lightning fast download speeds, reliably high quality files, encyclopedic information about artists and, of course, absolutely no adware or spyware to infect their computer. Just register, log in and search, download and play music for free. It is important to note that users are able to download music to their PC's and play the music locally, unlike some music streaming services which often suffer from interruptions/distortion due to bandwidth and ISP issues.

The Qtrax user interface environment is a rich editorial mix of artist information, full discographies and in depth artist bio's and music reviews. Music is continually being added as the catalogue is expanded, and music fans will be able to create playlists, send music recommendations to a friend, and start to build social networking communications with other Qtrax users.

Portability to many of the new smartphones and most MP3 music players is coming soon.

Lance Ford, co-President & CMO, commented: "Our business model, we feel, is particularly well suited to Malaysia. As we have previously revealed, the business model involves a unique and innovative '360 degree revenue share' and is based on revenue being generated through a number of commercial arrangements, including a completely new advertising model, strategic partnerships and affiliate deals. We have partners in Malaysia that are very well situated to help us pursue each of these facets."






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