AGOURA HILLS, CA. (Top40 Charts/ Shore Fire Media) - Southern California-based REACTOR, maker of the world's most durable and progressive sport watches, today announced that they have partnered with Dillard's and country music superstar duo
Montgomery Gentry on an exclusive Limited Edition of 600 sport watches with special luminous skulls representing Eddie Montgomery and Troy Gentry on the dial. In stores this week, the
Montgomery Gentry Photon watch will retail for $300 to $350, and is only available at select Dillard's stores and at www.Dillards.com. Additionally,
Montgomery Gentry will donate their royalties to their favorite personal charities: Camp Horsin' Around and Make-A-Wish of Middle Tennessee. Reactor's MG Limited Edition Photon is available in two different versions: Stainless steel with a high polished case and band; and IPB black case and band that is sandblasted for a heavy matte texture; both styles use the same dial.
'When we learned that Montgomery Gentry and Dillard's were interested in a limited edition MG watch, we were excited about the opportunity,' said Reactor Founder Jimmy Olmes. 'Our goal was to use one of our more successful existing cases that had a large dial so we could do a good job with the art. We selected the Photon with its broad 44.2mm case.'
Reactor then had to develop art that would be indicative of Montgomery Gentry and, at the same time, reduce to the size of a dial and still be readable and identifiable. 'We found a great Montgomery Gentry T-shirt design that featured skulls and really showcased the feel we were going for with this watch ' added Olmes. 'Since we know 'tattoo art' is very hot in today's market, this made perfect sense. So we took the art and refined it to work in our dial.'
Capitalizing on the fact that Reactor leads the industry in luminous dial technology, Reactor decided to use Superluminova not only on the hour markings and hands but also on the skulls. 'And, yes, the skulls on the dial also light up in the dark! says Olmes.
The specific features on the limited edition MG watch include: a solid forged stainless steel case and band, a day/date movement, a solid screw bar interface between case and band for added strength, a free floating hinge design for a terrific fit; and Superluminova dial markings and hands. Additionally. the watch features a screw-down crown and has been depth tested to 200 meters. Each watch is individually numbered on the caseback and comes in a special Montgomery Gentry Gift Box.
For more information on the Limited Edition Montgomery Gentry Photon watch or Reactor's current line, please call 800-291-6600 or visit www.reactorwatch.com
Unique styling and an uncompromising commitment to quality are what set Reactor Watch apart from the crowded watch market. Founded in 2003 by veteran sport watch guru Jimmy Olmes, Reactor's goal is to make 'the best built performance sport watch �period.' Every Reactor model is built to meet or exceed demanding Swiss standards while offering an unprecedented value in fine watches.
Dillard's, Inc. (DDS-NYSE) is one of the nation's largest fashion apparel and home furnishing retailers. The Company's stores operate with one name, Dillard's, and span 29 states. Dillard's stores offer a broad selection of merchandise, including products sourced and marketed under Dillard's exclusive brand names.
Montgomery Gentry is American country music duo composed of Eddie Montgomery (brother of country singer John Michael Montgomery) and Troy Gentry. Gentry and both Montgomery brothers originally comprised Early Tymz, a country band that had local success in clubs throughout the state of Kentucky. After John Michael Montgomery left for a solo career, Eddie Montgomery and Troy Gentry began performing as a duo, alternating as lead vocalists. Signed in 1999 to Columbia Records, the duo released its platinum-certified debut album Tattoos & Scars that year. They have since recorded four more studio albums: Carrying On (2001), My Town (2002), You Do Your Thing (2004), and Some People Change (2006), as well as a Greatest Hits package. These albums have produced more than 20 chart singles for the duo to date on the Billboard Hot Country Songs charts. including the Number One hits 'If You Ever Stop Loving Me,' 'Something to Be Proud Of' and 'Lucky Man,' as well as ten more Top Ten hits. In stores NOW�the hot new album from Montgomery Gentry, Back When I Knew It All featuring the No 1 single, 'Back When I Knew It All' and follow-up SMASH 'Roll With Me'
