New York, NY (Top40 Charts) Triton Digital®, a leading technology provider for the audio industry, today unveiled its monthly Ranker for July 2015, revealing the month's top streaming audio providers, as well as insights into listening trends. Streaming audio on mobile devices was the big story this month, with mobile listening now representing 76% of total listening.
"With the majority of overall listening now taking place on a mobile devices, digital audio has truly become a mobile-first experience," said Rob Favre, General Manager and Chief Compliance Officer, Webcast Metrics. "As smartphones, wearables and connected technologies continue to expand, digital audio is uniquely positioned to play an important role in those connected experiences."
Key findings from the July 2015 Ranker include:
All measured clients in July 2015 showed 4,078,613 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:00AM-8:00PM (M-F 6A-8P) daypart, and 3,463,223 AAS during the Monday-Sunday 6:00AM-Midnight (M-Su 6A-Mid) daypart.
July 2015 showed positive growth in both dayparts when compared to July 2014. AAS within the Domestic U.S. grew by 38.1 percent (M-F 6A-8P) and 41.0 percent (M-Su 6A-Mid).
The Urban Adult Contemporary format showed the largest listening gains with a 4.7 percent increase in AAS, followed by Country, News/Talk and Urban Contemporary. (M-F 6A-8P, July 2015 vs. June 2015)
39 percent of listening took place on an iOS device, followed by Android at 31 percent, Flash Player at 9 percent, and Google Chrome at 7 percent. (M-F 6A-8P)
Mobile listening represented 76.1 percent of total listening in July 2015, compared to 23.9 percent on desktop.
Mobile listening has grown 10 percent over the past eleven months. (M-F 6A-8P)
Full results of the July 2015 Ranker can be found here: https://www.tritondigital.com/press-releases/triton-digital-releases-july-2015-top-20-ranker
Triton Digital's Monthly Ranker is a listing of its top 20 clients' digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton's Webcast Metrics information is based on census data, rather than consumer surveys, providing the most accurate information.
About Triton Digital
Triton Digital's® (https://www.tritondigital.com/) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company's innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton
Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
