New York, NY (Top40 Charts) After three epic nights of bold performances, the Doritos #MixArcade officially closed E3 with a Throwback
Thursday show featuring DJ
Jazzy Jeff and Mix Master Mike. The Doritos #MixArcade events combined the influences of technology, gaming and music into one bold, 60-foot working arcade venue.
"Doritos is a brand that believes in living life to the fullest and embracing bold experiences," said Jeannie Cho, VP of marketing, Frito-Lay. "We were honored to combine our heritage of gaming with music in the Doritos #MixArcade at E3 Live, once again putting control in the hands of fans. The gaming and music communities have long been partners on the small screen - now we've brought them together on the big screen."
Mix Master Mike performs at the Doritos #MixArcade at E3 on Thursday, June 16, 2016 in Los Angeles. (Photo by Matt Sayles/Invision for Doritos/AP Images) DJ
Jazzy Jeff closes the last of three nights of interactive shows at the Doritos #MixArcade at E3 on Thursday, June 16, 2016 in Los Angeles. (Photo by Matt Sayles/Invision for Doritos/AP Images)
The evening concerts at the Doritos #MixArcade not only held exclusive performances but also gave control over to the fans once again for an interactive concert experience. Show-goers donned bracelets that controlled different aspects of the performances.
But that's not all. On Tuesday the #MixArcade was home to performances by
Steve Aoki and
Empire of the Sun and Wednesday hosted shows by
Wiz Khalifa and
Big Boi of OutKast fame.
World Records Set at #MixArcade
In celebration of Doritos' 50th anniversary and a continuation of the brand's "For the Bold" campaign, the Doritos brand also hosted a series of challenges as part of its Doritos Bold 50 campaign at the Doritos #MixArcade, including: "World's Largest Game of Video Arcade Tag" and "Highest Score on a 60-Foot Tall Arcade Machine." The Doritos #MixArcade venue alone broke records for "World's Largest Live-Action Arcade Game," and "World's Largest Arcade Machine." The campaign asks fans worldwide to be a part of 50 world-record-attempts with Doritos through 2016.
For high-res images, broadcast-quality b-roll and other assets from each night, please visit: https://magicbulletmedia.com/MNR/DoritosMixArcade/
